Zobrazeno 1 - 5
of 5
pro vyhledávání: '"Asta Tarutė"'
Publikováno v:
Društvena istraživanja : časopis za opća društvena pitanja
Volume 30
Issue 3
Volume 30
Issue 3
Drawing on the escape theory, we propose that emotional intelligence is negatively linked to materialism and compulsive buying. Our research demonstrates that the ability to manage one's emotions is associated with lower levels of materialism and com
Autor:
Jūratė Banytė, Elena Vitkauskaitė, Rita Kuvykaitė, Žaneta Piligrimienė, Asta Tarutė, Regina Virvilaitė, Rimantas Gatautis, Aistė Dovalienė, Agnė Gadeikienė
Publikováno v:
Progress in IS ISBN: 9783030542047
The results of the theoretical studies on the issue of the value concept, shared value creation and shared value dimensions in the context of new marketing theories prove the relevance of such studies and expedience of research in different contexts
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c33464cc621a78b49f8280a8a3baea45
https://doi.org/10.1007/978-3-030-54205-4_8
https://doi.org/10.1007/978-3-030-54205-4_8
Autor:
Rita Kuvykaitė, Asta Tarutė, Regina Virvilaitė, Jūratė Banytė, Žaneta Piligrimienė, Elena Vitkauskaitė, Aistė Dovalienė, Rimantas Gatautis, Agnė Gadeikienė
Publikováno v:
Progress in IS ISBN: 9783030542047
This chapter of the monograph is devoted to modelling of gamification-based consumer engagement in value creation in the context of ICT development by integrating in the model the main theoretical constructs of gamification, consumer engagement and s
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::43d584e4b46f42fe63f34f77095b8507
https://doi.org/10.1007/978-3-030-54205-4_5
https://doi.org/10.1007/978-3-030-54205-4_5
Publikováno v:
Progress in IS ISBN: 9783030542047
In this chapter a critical analysis of theoretical approaches towards the concept of consumer engagement is performed, peculiarities of consumer engagement behaviour in traditional and virtual environment are substantiated, and consumer engagement ca
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9aa9729b8ccd1da86933c3a4f92722e4
https://doi.org/10.1007/978-3-030-54205-4_3
https://doi.org/10.1007/978-3-030-54205-4_3
Autor:
Asta Tarutė, Rimantas Gatautis
Publikováno v:
Procedia - Social and Behavioral Sciences. 110:1218-1225
Information and communication technologies (further – ICT) and its impact in the economic, social and personal development had become an important object of scientific researches during recent decades. Theoretical and empirical studies have demonst