The influence of creative and innovative loyalty programs’ features on customers’ attitudinal, conative, and behavioural loyalty

Autor: Kristina Zikienė, Asta Kyguolienė, Justinas Kisieliauskas

Publikováno v: Creativity Studies, Vol 17, Iss 1 (2024)

Companies allocate significant resources in loyalty programs with the primary goal of enhancing customer loyalty. However, the effectiveness of these programs is now a subject of academic debate. Scholars highlight concerns such as the creation of sp

Externí odkaz: https://doaj.org/article/a687b297bce34695be7e98b7db07ef0b

Changes in marketing management induced by the COVID-19 pandemic: Lithuanian organisations’ marketing landscape

Autor: Asta Kyguolienė, Miglė Šontaitė-Petkevičienė, Viktorija Grigaliūnaitė

Publikováno v: Scientific Annals of Economics and Business, Vol 68, Iss 3, Pp 379-404 (2021)

The COVID-19 pandemic has affected all aspects of people's lives, politics, and business. The pandemic forced businesses to overlook their strategies including the marketing function. Therefore, the research aims to determine changes in organizations

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::5dd2a255af1be269ac46f86eedf8a4ca
http://saeb.feaa.uaic.ro/index.php/saeb/article/view/1221

Personal Entrepreneurial Competencies of Participants in Experiential Entrepreneurship Education

Autor: Asta Kyguolienė, Liudas Švipas

Publikováno v: Organizacijų Vadyba: Sisteminiai Tyrimai, Vol 82, Iss 1, Pp 37-51 (2019)
Organizacijų vadyba: sisteminiai tyrimai [Management of Organizations: Systematic Research]. 2019, Nr. 82, p. 37-51.

Šiuo tyrimu siekiama paanalizuoti studentų, dalyvaujančių patyriminio verslumo programoje, asmenines verslumo kompetencijas. Straipsnio teorinėje dalyje analizuojami naujausi verslumo kompetencijų tyrimai ir aptariama patirtinio verslumo sampra

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::b347db0fc8956abbc3fa222522db64a4
https://doaj.org/article/0afadeb660844337b423a93c18e5a06b

Bankų sektoriaus Y kartos vartotojų patirties vertinimas

Autor: Asta Kyguolienė, Nerijus Makutėnas

Publikováno v: Organizacijų Vadyba: Sisteminiai Tyrimai, Vol 78, Iss 1, Pp 77-93 (2017)
Organizacijų vadyba: sisteminiai tyrimai [Management of Organizations: Systematic Research]. 2017, Nr. 78, p. 77-93.

The article analyses customer experience as the subject of marketing research and presents methods for assessing customer experience. The results of empirical research revealing the Gen-Y customer experience in using the Lithuanian commercial banks�

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::0cbf98112c6223c4ffaa9f126a63a76e
https://doaj.org/article/39e1ae08985741da98ec7c3b071c24cb

A Theoretical Overview of the Stockout Problem in Retail: from Causes to Consequences

Autor: Lidia Sanchez-Ruiz, Beatriz Blanco, Asta Kyguolienė

Publikováno v: Organizaciju vadyba: sisteminiai tyrimai, 79, 2018
Organizacijų Vadyba: Sisteminiai Tyrimai, Vol 79, Iss 1, Pp 103-116 (2018)
UCrea Repositorio Abierto de la Universidad de Cantabria
Universidad de Cantabria (UC)

Due to the relevance of stockouts in the retail sector together with their significantly negative effect both on retail and the whole supply chain, this paper offers a theoretical review of the stockout definition, rates, its main causes and conseque

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::a4eb3343a6f0a088cd61b5393844046d
http://hdl.handle.net/10902/14979