Zobrazeno 1 - 10
of 41
pro vyhledávání: '"Aspasia Vlachvei"'
Autor:
Ourania, Notta, Aspasia, Vlachvei
Publikováno v:
In Procedia - Social and Behavioral Sciences 12 February 2015 175:350-357
Autor:
Aspasia, Vlachvei, Ourania, Notta
Publikováno v:
In Procedia - Social and Behavioral Sciences 12 February 2015 175:308-313
Publikováno v:
Journal of Research in Interactive Marketing. 16:615-632
PurposeThis study advances knowledge of interactive marketing strategies by examining the effect of different content types on the three stages of customer engagement (CE) in social media, namely, relationship formation, engagement creation and engag
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5e24d5e2cd32ba4ae74b850eccd0530b
https://doi.org/10.1108/jrim-12-2020-0275
https://doi.org/10.1108/jrim-12-2020-0275
Publikováno v:
Advances in Quantitative Economic Research ISBN: 9783030981785
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::51c39e6a48405cb4827f8fbbdb202739
https://doi.org/10.1007/978-3-030-98179-2_36
https://doi.org/10.1007/978-3-030-98179-2_36
Publikováno v:
Advances in Quantitative Economic Research ISBN: 9783030981785
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b5c366bbccd5fc101469c406df4fa61a
https://doi.org/10.1007/978-3-030-98179-2_37
https://doi.org/10.1007/978-3-030-98179-2_37
Publikováno v:
Electronic Commerce Research and Applications. 58:101242
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::353ad295ef6e3e14e079273f8c278dde
https://doi.org/10.1016/j.elerap.2023.101242
https://doi.org/10.1016/j.elerap.2023.101242
Autor:
Nicholas Tsounis, Aspasia Vlachvei
This volume presents new research and trends in applied economic research with special interest in advances in applied macroeconomics, microeconomics, financial economics, international economics, agricultural economics, health economics, marketing,
Autor:
Aspasia Vlachvei, E. Iliopoulou
Publikováno v:
Advances in Longitudinal Data Methods in Applied Economic Research ISBN: 9783030639693
The aim of this study is to identify the main factors related to social media pages, social media content, and social media advertisements that attract consumers and motivate them to purchase brands. Data were collected using an online survey of 503
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1ee5916af42b1ebafc36bda3caf26a68
https://doi.org/10.1007/978-3-030-63970-9_34
https://doi.org/10.1007/978-3-030-63970-9_34
Autor:
Nicholas Tsounis, Aspasia Vlachvei
This volume presents new empirical methods and applications in economics with special interest in advances in empirical macroeconomics, microeconomics, financial economics, international economics, and agricultural economics. Featuring selected contr
Autor:
Ourania Notta, Aspasia Vlachvei
Publikováno v:
Advances in Cross-Section Data Methods in Applied Economic Research ISBN: 9783030382520
The objective of this study is the analysis of the current state of the EU food and beverage industry’s competitiveness. The present study aims to derive a composite indicator (Industrial Competitiveness Index, ICI) for food and beverage competitiv
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::623d933e9351ccdc1dc5a645196ee212
https://doi.org/10.1007/978-3-030-38253-7_42
https://doi.org/10.1007/978-3-030-38253-7_42