Zobrazeno 1 - 5
of 5
pro vyhledávání: '"Aslı TOLUNAY"'
Autor:
Beril EREM, Aslı TOLUNAY
Publikováno v:
Yönetim ve Ekonomi, Vol 28, Iss 4, Pp 695-715 (2021)
With the dramatic changes in brand communication, companies urge to take Social Media seriously as a significant channel to connect with their customers. This study adds to the literature that emphasizes the significance of online customer engagement
Externí odkaz:
https://doaj.org/article/de82e3e3a52f467f8215632c9050075a
Autor:
Fulya MİDİLLİ, Aslı TOLUNAY
Publikováno v:
Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, Vol 23, Iss 1, Pp 249-270 (2021)
Abstract: Green marketing has become a fast-developing research field in recent years, even thought he term “green product”is still new for consumers in developing and socially-constructed economies like Turkey. The aim of this study is to examin
Externí odkaz:
https://doaj.org/article/a56b6f9858514ea68ec60cea70b775ab
Autor:
Sarra Daimi, Aslı Tolunay
Publikováno v:
Volume:, Issue: 91 59-86
Istanbul Management Journal
Istanbul Management Journal
Social media influencer marketing is a new phenomenon in the digital world. It has seen a tremendous and exponential growth, reached a critical mass audience and changed from an obscure marketing tactic to a successful marketing strategy. Therefore,
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::7b524ba038f12d17123050a98682083c
https://doi.org/10.26650/imj.2021.91.003
https://doi.org/10.26650/imj.2021.91.003
Algılanan Kurumsal Sosyal Sorumluluğun Satın Alma Niyeti Üzerindeki Etkisinde Güvenin Aracılık Rolü.
Autor:
Kuşçu, Aslı Tolunay1 asli.kuscu@yahoo.com, Durmaz, Burçak Vatansever2, Sazkaya, Merve Koçoğlu3
Publikováno v:
Celal Bayar University Journal of Social Sciences / Celal Bayar Üniversitesi Sosyal Bilimler Dergisi. Dec2019, Vol. 17 Issue 4, p160-172. 13p.
Autor:
Hüseyin Ekizler, Aslı Tolunay
Publikováno v:
Volume: 18, Issue: 41 3041-3065
OPUS International Journal of Society Researches
OPUS International Journal of Society Researches
Video blogs (Vlogs) and video bloggers (Vloggers) have gained importance in marketing with their entertaining and educational content as they are attracting huge numbers of viewers and are therefore shaping many consumers’ attitudes and purchase de
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::3aaf21343f455ff03c6f5dbdfd477f2f
https://doi.org/10.26466/opus.874722
https://doi.org/10.26466/opus.874722