Collaborating With Customer Communities:Lessons From the Lego Group

Autor: Antorini, Yun Mi, Muniz, Albert M., Askildsen, Tormod

Publikováno v: Antorini, Y M, Muniz, A M & Askildsen, T 2012, ' Collaborating With Customer Communities : Lessons From the Lego Group ', MIT Sloan Management Review, vol. 53, no. 3, pp. 73-79 .

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=pure_au_____::ca9a70c3426358e9e5acbc513c8878cb
https://pure.au.dk/portal/da/publications/collaborating-with-customer-communities(83befc6d-b3ec-4aa8-90d0-9e8c0ef54e61).html

Collaborating With Customer Communities: Lessons From the Lego Group. (cover story)

Autor: Min Antorini, Yun¹ (AUTHOR), Muniz, Jr., Albert M.² (AUTHOR), Askildsen, Tormod³ (AUTHOR)

Publikováno v: MIT Sloan Management Review. Spring2012, Vol. 53 Issue 3, p73-79. 7p. 1 Color Photograph.