Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Asih Dewi Yuanita"'
Publikováno v:
Media Ekonomi dan Manajemen, Vol 38, Iss 1, Pp 71-93 (2023)
In recent years, luxury fashion brands have experienced drastic growth. This study examines how hedonic motivation, self-image congruence, brand experience, and brand attachment are interrelated factors driving the purchase intention of industrial lu
Externí odkaz:
https://doaj.org/article/06b1485773de491088b811c724532a51
Publikováno v:
Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK), Vol 11, Iss 3, Pp 292-310 (2022)
This study empirically builds a conceptual model that describes the effects of brand attachment, self-image congruence, and brand experience on purchase intention. The focus of this research is to examine the debate over the findings of previous rese
Externí odkaz:
https://doaj.org/article/a7c461e336b14a75ac3b9c51aa8b997d