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pro vyhledávání: '"Ashraf H. Salah"'
Autor:
Ashraf H. Salah, Amro Alzghoul
Publikováno v:
International Review of Management and Marketing, Vol 14, Iss 3 (2024)
This research examines the interplay between Business Intelligence tools and digital marketing strategy optimization, with a focus on the moderating role of customer orientation. Utilizing a quantitative research design, the study explores how BI too
Externí odkaz:
https://doaj.org/article/0d348fc2c056410aa78697476ddb0172
