Výsledky vyhledávání - "Ashley M. LaPlaca"

Marketing and communicating sustainability through college athletics: the effects of pro-environmental initiatives on the belief-attitude-intention hierarchy

Autor: Changhyun (Lyon) Nam, Ashley M. LaPlaca, Young Do Kim

Publikováno v: Journal of Marketing for Higher Education. 33:58-78

This study examines the psychological mechanism of consumers’ environmentally responsible behaviors in college sport. The research is guided by a belief-attitude-intention (B-A-I) hierarchy model. ...

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::92a74b47d0bb945bf38343567f60e414
https://doi.org/10.1080/08841241.2021.1892897

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