Zobrazeno 1 - 10
of 22
pro vyhledávání: '"Ashish Sadh"'
Publikováno v:
Industrial Marketing Management. 105:114-130
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e6c528c9c505600e46eb65c7ad689599
https://doi.org/10.1016/j.indmarman.2022.05.018
https://doi.org/10.1016/j.indmarman.2022.05.018
Publikováno v:
International Journal of Conflict Management. 32:886-911
PurposeThe literature on destructive leadership has largely ignored the perspective of the subordinate, especially in terms of conflict coping mechanisms. This study aims to integrate research on destructive leadership and subordinates’ voice behav
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::066246f4f82b45484848692e96753873
https://doi.org/10.1108/ijcma-09-2020-0164
https://doi.org/10.1108/ijcma-09-2020-0164
Publikováno v:
Journal of Product & Brand Management. 31:16-28
Purpose This study aims to explore the antecedents and outcomes of brand community engagement (BCE) in the context of social media-based brand communities (SMBCs). Moreover, the mediating role of brand evangelism between BCE and brand defence and bet
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1e3ec87fae5aeee999439761733acbf9
https://doi.org/10.1108/jpbm-01-2020-2705
https://doi.org/10.1108/jpbm-01-2020-2705
Publikováno v:
Journal of Global Marketing. 33:225-241
This study selects the context of emerging markets to examine the role of ad creativity dimensions (divergence and relevance) in shaping the attitude of consumers. Most of the existing studies expl...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bc015ae5d394a1c14c351c59595eeb88
https://doi.org/10.1080/08911762.2020.1734135
https://doi.org/10.1080/08911762.2020.1734135
Publikováno v:
International Journal of Online Marketing. 9:23-48
The study examines how consumers, in a Facebook eWOM context, perceived source and message credibility by utilizing self-shared and system-generated cues. It investigates:(1) to what extent source and message credibility derived from these cues may l
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c3ed1d8656cf0d51295324f4802adf10
https://doi.org/10.4018/ijom.2019070102
https://doi.org/10.4018/ijom.2019070102
Autor:
Ashish Sadh
Publikováno v:
International Academic Journal of Business Management. :1-7
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f4fba50e4e263c945f546c18ff36a9b4
https://doi.org/10.9756/iajbm/v6i1/1910001
https://doi.org/10.9756/iajbm/v6i1/1910001
The study examines how consumers, in a Facebook eWOM context, perceived source and message credibility by utilizing self-shared and system-generated cues. It investigates:(1) to what extent source and message credibility derived from these cues may l
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4df1f6af5fbc64757ac1ff6bc70b85b5
https://doi.org/10.4018/978-1-7998-9020-1.ch066
https://doi.org/10.4018/978-1-7998-9020-1.ch066
Publikováno v:
Journal of Indian Business Research. 13:30-42
Purpose This paper aims to examine the effect of anthropomorphic entities in the public service advertisements (PSA) on individuals’ pro-social behavior. In addition, the role of individuals’ need for affect and self-construal in moderating the e
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2bda040fa58190d1077a94e5a1e2880f
https://doi.org/10.1108/jibr-10-2017-0196
https://doi.org/10.1108/jibr-10-2017-0196
Publikováno v:
Asia Pacific Journal of Marketing and Logistics. 29:347-369
Purpose The purpose of this paper is to understand the dimensions of the e-fulfillment process and its influence on customers in pure e-tailing; to classify the pertinent literature that has evolved over time addressing relevant managerial issues; an
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::976f050434be41b4e5df636622a36c1b
https://doi.org/10.1108/apjml-11-2015-0167
https://doi.org/10.1108/apjml-11-2015-0167
Autor:
Ankit Pal, Ashish Sadh
Publikováno v:
International Journal of Advanced Engineering Research and Science. 5:263-265
Recently modern architecture means something regularity and irregularity in geometry. Everyone wants to win the race of designing beautiful and complex structures and with issue of scarcity of land it is today's necessity to go higher and higher vert
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a7e4bf9230d7d47601a3fddc98a1bece
https://doi.org/10.22161/ijaers.5.11.36
https://doi.org/10.22161/ijaers.5.11.36