Zobrazeno 1 - 10
of 293
pro vyhledávání: '"Arzhanova ON"'
Autor:
K. A. Arzhanova, A. I. Eremeeva
Publikováno v:
Цифровая социология, Vol 7, Iss 1, Pp 32-40 (2024)
In the conducted research, the authors describe the features of brand promotion using Internet marketing tools. The key types of online advertising and their differences are given alongside with the data on the Internet advertising market and its spe
Externí odkaz:
https://doaj.org/article/a7776bf83a744be0a5eee55ec495d3d8
Identification of key elements of university brand in brand formation and management existing models
Autor:
K. A. Arzhanova
Publikováno v:
Вестник университета, Vol 0, Iss 2, Pp 41-51 (2024)
The article studies the main domestic and foreign models of brand formation and management. The purpose of the study is related to the key brand elements identification presented in the existing brand identity models, which are necessary for understa
Externí odkaz:
https://doaj.org/article/458dc0111a1841569f7b15e9de4f7d01
Autor:
K. A. Arzhanova, A. S. Kachalova
Publikováno v:
Вестник университета, Vol 0, Iss 1, Pp 98-104 (2024)
The article is devoted to the tools for promoting business ecosystems in Russia in 2023. The purpose of the study is to determine the tools. The methodological basis of this study was formed by the main works on business and business ecosystems promo
Externí odkaz:
https://doaj.org/article/f75b1726886448dfa9fc07160d8a2f50
Autor:
K. A. Arzhanova, L. D. Pisklakova
Publikováno v:
Цифровая социология, Vol 6, Iss 4, Pp 4-12 (2024)
The use of artificial intelligence (hereinafter referred to as Al) is one of the leading trends in marketing and advertising in recent years. With its help, it is possible to solve tasks of varying complexity: from generating ideas for promotion to c
Externí odkaz:
https://doaj.org/article/28108ed7818244dea883d34e1bdf5e0c
Publikováno v:
Вестник университета, Vol 0, Iss 10, Pp 29-39 (2023)
The key issue of the article is to determine readiness of HEIs to implement artificial intelligence and machine learning technologies for personalization of students’ individual educational trajectories (hereinafter – IET). In case of compliance
Externí odkaz:
https://doaj.org/article/5e86b092a62049559fd7d01aba13f4ac
Autor:
K. A. Arzhanova, A. I. Eremeeva
Publikováno v:
Цифровая социология, Vol 6, Iss 2, Pp 4-11 (2023)
In the article the authors present the study results of the content use in SMM promotion. Information is given about the types of content, situational and communication contents are considered. The main research method chosen for studying the designa
Externí odkaz:
https://doaj.org/article/771ce3727a424cebbc1a61f021f8544b
Publikováno v:
Цифровая социология, Vol 6, Iss 1, Pp 29-38 (2023)
The authors of the article explore how the cartoon characters are perceived in advertising products of famous brands among young people. To study this issue, focus groups were held, in which representatives of the youth audience took part. To demonst
Externí odkaz:
https://doaj.org/article/3dba6cadb42949c2bea1000f7d9a7cc2
Autor:
К. A. Arzhanova, V. S. Starostin
Publikováno v:
Вестник университета, Vol 1, Iss 11, Pp 42-47 (2022)
This article focuses on the specifics of conducting a brand audit of a higher education institution (HEI) in a digital environment. The tools and peculiarities of information audit are considered and highlighted. The main advantages, differences and
Externí odkaz:
https://doaj.org/article/236967010c3d4425ba752b9810d19b67
Publikováno v:
Вестник университета, Vol 0, Iss 9, Pp 65-71 (2022)
The article examines the influencer-marketing impact in the digital environment as one of the most popular lines of digital communications. The problem is the difficulty in recruiting a relevant blogger for promotional purposes. Methodologically, the
Externí odkaz:
https://doaj.org/article/72c8fb09305043f8bcce617d7fc432bd
Autor:
Elena Blinova, Anastasia Korel, Ekaterina Zemlyakova, Alexander Pestov, Alexander Samokhin, Maxim Zelikman, Vadim Tkachenko, Viktoria Bets, Elena Arzhanova, Ekaterina Litvinova
Publikováno v:
Gels, Vol 10, Iss 4, p 272 (2024)
Background: The use of chitosan-based gels is still limited due to their restricted solubility in acid solutions, where the molecules have a positive charge. The functionalization of chitosan makes it possible to significantly expand the possibilitie
Externí odkaz:
https://doaj.org/article/d359394442bf49dc8f96cbcb3bad1f9c