Zobrazeno 1 - 10
of 15
pro vyhledávání: '"Aryo Bismo"'
Knowledge Management Strategy, Innovation, and Performance in Small Business Enterprise in Indonesia
Publikováno v:
Journal the Winners, Vol 22, Iss 1 (2021)
A business should be able to achieve competitive advantage due to technology development in industry 4.0. The digital industry could be relied on to sustain economic growth and encourage equity for small business enterprise to reach more markets and
Externí odkaz:
https://doaj.org/article/2c1829e5822f49aab536c51733f78b08
Publikováno v:
Jurnal Bisnis Darmajaya. 9:14-30
The aim of this research is to analyze the effect of the perceived advertising value variable which is represented by the credibility, lack of irritation, informativeness, entertainment, and personalization variables on respondents' advertisement att
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6dd2e358621cd8cb3172226b3cbc5381
https://doi.org/10.30873/jbd.v9i1.3405
https://doi.org/10.30873/jbd.v9i1.3405
Publikováno v:
Jurnal Bisnis Darmajaya. 8:120-127
Penelitian ini membahas mengenai dampak penggunaan strategi key opinion leader (KOL) terhadap brand awareness dan pengaruhnya terhadap customer engagement. Penelitian ini dilakukan terhadap 100 orang responden melalui kuesioner online. Responden meru
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::589a9e7077d8202e635b04f44bfa115e
https://doi.org/10.30873/jbd.v8i2.3303
https://doi.org/10.30873/jbd.v8i2.3303
Publikováno v:
International Journal of Innovation and Technology Management. 19
The advent of social media allows SMEs to use marketing information gleaned from social media to develop functions that enable them to serve their customers better. Small businesses can improve their communication with customers through social media
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3e1cbbcb455329973127a2b993d50010
https://doi.org/10.1142/s0219877022500341
https://doi.org/10.1142/s0219877022500341
Publikováno v:
2021 International Conference on Information Management and Technology (ICIMTech).
Impulsive buying is a purchase decision that is not planned, is decided on the spot, and results from stimuli. Regarding impulsive buying, the lack of understanding and interpretation of consumer sentiment will encourage companies to reduce their imp
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4a3ec3ff57c884388a87a3c5390bd34d
https://doi.org/10.1109/icimtech53080.2021.9535098
https://doi.org/10.1109/icimtech53080.2021.9535098
Knowledge Management Strategy, Innovation, and Performance in Small Business Enterprise in Indonesia
Publikováno v:
Journal the Winners, Vol 22, Iss 1 (2021)
A business should be able to achieve competitive advantage due to technology development in industry 4.0. The digital industry could be relied on to sustain economic growth and encourage equity for small business enterprise to reach more markets and
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::add7a9b4c0378b060d60074892a6e70e
https://doi.org/10.21512/tw.v22i1.7045
https://doi.org/10.21512/tw.v22i1.7045
Publikováno v:
2020 International Conference on Information Management and Technology (ICIMTech).
The increase of online commerce in Indonesia has made consumers' shopping behavior change dramatically, faced with many choices of e-commerce platforms, making consumers easily switch from one platform into another. Fierce price competition continues
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3730bd4dc5afef8a93d4857e9ccadcf8
https://doi.org/10.1109/icimtech50083.2020.9211255
https://doi.org/10.1109/icimtech50083.2020.9211255
Autor:
Yonathan Gunawan, Aryo Bismo
Publikováno v:
Buletin Ekonomi: Manajemen, Ekonomi Pembangunan, Akuntansi. 17:177
The purpose of this study was to determine the effect of product quality and service quality through customer trust on purchase intention at PT. IndoTehnik Cipta Sembada. The data collection method is using questionnaire that distributed to people wh
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3b971203652fe4cc18889234b4826abd
https://doi.org/10.31315/be.v17i2.5609
https://doi.org/10.31315/be.v17i2.5609
Publikováno v:
2019 International Conference on Information Management and Technology (ICIMTech).
Along with the development of Internet and technology users in Indonesia, one of the marketing approaches that can be use by company to approach customers is digital marketing, while social media and email marketing are digital marketing tools that t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1a7aa15aeb0ade33a5b5ae44e1edebcc
https://doi.org/10.1109/icimtech.2019.8843763
https://doi.org/10.1109/icimtech.2019.8843763
Publikováno v:
2019 International Conference on Information Management and Technology (ICIMTech).
Along with increasing usage of social media especially Instagram, Instagram can be used as a tool to promote a business and build relationship with the customer. One of marketing strategy that can be done on Instagram is to create a content marketing
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a32935cbeabb463ae13ce704ad701834
https://doi.org/10.1109/icimtech.2019.8843797
https://doi.org/10.1109/icimtech.2019.8843797