Výsledky vyhledávání - "Arthur W. Allaway"

Antecedents of the adoption process: Insights from consumer packaged food goods

Autor: Kyoungmi (Kate) Kim, Giles D’Souza, Arthur W. Allaway

Publikováno v: Journal of Marketing Theory and Practice. 28:3-25

The authors investigate the adoption process as a sequence of purchases and examine how marketing and consumer antecedents will influence the timing and depth of the process. The authors find (1) m...

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::9131ef6a6f6536c9eb927764c98d60c4
https://doi.org/10.1080/10696679.2019.1662311

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Grocery shopping, a one man job? Understanding the single shopper

Autor: Giles D’Souza, Ayesha Tariq, Arthur W. Allaway

Publikováno v: Journal of Consumer Marketing. 33:574-584

Purpose Single males and females are an under-studied segment of grocery shoppers. This study aims to compare the shopping habits of single males with single females and couples. Design/methodology/approach Structural equation modeling is used to ana

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::5d8757894bff34c2bd523375d31a9722
https://doi.org/10.1108/jcm-11-2015-1623

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Dynamic segmentation of loyalty program behavior

Autor: David Berkowitz, Kyoungmi Kim, Arthur W. Allaway, Giles D’Souza

Publikováno v: Journal of Marketing Analytics. 2:18-32

Loyalty programs have evolved in recent years to become a key component of customer relationship management. The creation of huge databases from these loyalty programs has created a need for methodologies capable of generating meaningful insights fro

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::95fde692757942f17b73f74621389989
https://doi.org/10.1057/jma.2014.2

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Trajectory-Based Segmentation of Loyalty Program-Type Data

Autor: Giles D’Souza, Arthur W. Allaway, David Berkowitz, William Magnus Northington

Publikováno v: The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World ISBN: 9783319500065

The emergence of multiple marketing data sets available to marketers has created a need for the best way to analyze and interpret purchasing behaviors among varying segments of customers. In this paper, the loyalty card program of a U.S. mass merchan

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::f8209c837056eb00c703038f5a22da3c
https://doi.org/10.1007/978-3-319-50008-9_146

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Household Grocery Budgets—An Empirical Examination of Allocation Changes Due to Household Demographics

Autor: Arthur W. Allaway, Ayesha Tariq, Giles D’Souza

Publikováno v: Review of Marketing Science. 15

The authors empirically examine changes in household grocery budget allocation using IRI panel data for 2001, which track more than 4,000 panel households’ specific purchases of 31 product categories across supermarkets and drug stores, while recor

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::d2e3b5a4dffc99efcfdfbd306293a9e0
https://doi.org/10.1515/roms-2016-0037

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A longitudinal examination of internet‐based customer service system usage in small companies

Autor: Arthur W. Allaway, Giles D’Souza, David W. Palmer, Alexander E. Ellinger

Publikováno v: Journal of Business & Industrial Marketing. 27:29-40

Purpose – New internet technologies are not always readily accepted by target users – especially by small companies. More effective identification of target market characteristics and requirements associated with the adoption and ongoing usage of

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::d781ff22845b8cccd2672dea4572fce6
https://doi.org/10.1108/08858621211188948

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Characteristics‐based innovation adoption: scale and model validation

Autor: Richard L. Flight, Arthur W. Allaway, Giles D’Souza

Publikováno v: Journal of Product & Brand Management. 20:343-355

PurposeThe aim of this paper is to develop a measurement scale that encompasses a wide array of product characteristics. In addition, a comprehensive model is developed and tested illustrating the relationship among product characteristics and with a

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::2465eec964dd6d584be7c0882cdf9770
https://doi.org/10.1108/10610421111157874

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Customer‐based brand equity, equity drivers, and customer loyalty in the supermarket industry

Autor: Patricia Huddleston, Arthur W. Allaway, Judith M. Whipple, Alexander E. Ellinger

Publikováno v: Journal of Product & Brand Management. 20:190-204

PurposeThe purpose of this paper is to measure consumer‐based brand equity in the supermarket industry and to identify the strategy drivers associated with levels of brand equity for consumers' typically patronized supermarkets.Design/methodology/a

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::5f72805c60b2364b88dc6dd39def5476
https://doi.org/10.1108/10610421111134923

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A Study of Perceived Innovation Characteristics Across Cultures and Stages of Diffusion

Autor: Giles D’Souza, Arthur W. Allaway, Richard L. Flight, Wan-Min Kim

Publikováno v: Journal of Marketing Theory and Practice. 19:109-126

The intense competition for consumer spending and the significant costs, risks, and potential rewards associated with multinational product introductions make it imperative that every aspect of consumer reaction to new products be explored. This stud

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::52fa68497a4925a9f28e1e539875a9e4
https://doi.org/10.2753/mtp1069-6679190107

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