Zobrazeno 1 - 1
of 1
pro vyhledávání: '"Artūrs Bernovskis"'
Publikováno v:
Journal of Open Innovation: Technology, Market and Complexity, Vol 10, Iss 1, Pp 100184- (2024)
The research aims to explore consumer perceptions of masculinity in advertising in an innovative approach. The authors aimed to determine which type of masculinity and which brand and masculinity archetypes consumers favor in a masculine character. T
Externí odkaz:
https://doaj.org/article/e860830ee5c848d09bdf4bea5cba1e46
