Zobrazeno 1 - 4
of 4
pro vyhledávání: '"Arroniz, Inigo"'
Publikováno v:
The Journal of Personal Selling and Sales Management, 2014 Jun 01. 34(2), 91-111.
Externí odkaz:
https://www.jstor.org/stable/26762761
Autor:
Arroniz, Inigo
Publikováno v:
Electronic Theses and Dissertations.
Despite the widespread availability and importance of nonnumeric data, marketers do not have the tools to extract information from large amounts of nonnumeric data. This dissertation attempts to fill this void: I developed a scalable methodology that
Externí odkaz:
https://stars.library.ucf.edu/etd/3068
https://stars.library.ucf.edu/cgi/viewcontent.cgi?article=4068&context=etd
https://stars.library.ucf.edu/cgi/viewcontent.cgi?article=4068&context=etd
Publikováno v:
In International Journal of Research in Marketing 2006 23(3):253-261
Autor:
Sawhney, Mohanbir1 mohans@kellogg.northwestern.edu, Wolcott, Robert C.2 r-wolcott@kellogg.northwestern.edu, Arroniz, Inigo2 i-arroniz@kellogg.northwestern.edu
Publikováno v:
MIT Sloan Management Review. Spring2006, Vol. 47 Issue 3, p75-81. 7p. 1 Diagram, 1 Cartoon or Caricature.