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pro vyhledávání: '"Arousal and pleasure"'
Autor:
Thi Thuy An Ngo, Hoang Lan Thanh Nguyen, Hoang Phi Nguyen, Ho Truc Anh Mai, Thi Huyen Tran Mai, Phuoc Long Hoang
Publikováno v:
Heliyon, Vol 10, Iss 15, Pp e35743- (2024)
The rapid expansion of online commerce has significantly altered consumer behavior, particularly among digitally-savvy Generation Z individuals. This research analyzes the influence of product presentation videos on online impulsive buying behaviors
Externí odkaz:
https://doaj.org/article/2f4deb0c775f4d83b7920fde832fc14c
Autor:
Ngo, Thi Thuy An ⁎, Nguyen, Hoang Lan Thanh, Nguyen, Hoang Phi, Mai, Ho Truc Anh, Mai, Thi Huyen Tran, Hoang, Phuoc Long
Publikováno v:
In Heliyon 15 August 2024 10(15)
Akademický článek
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Autor:
Viviana Di Giovinazzo
This paper explores Scitovsky’s contribution to behavioral economics and examines in particular the changes his theory based on the findings of human brain psychophysiologists has brought to choice theory. The evidence here gathered points out how
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______645::2c7a498a2ad741a1356a96df0b5373f5
http://dems.unimib.it/repec/pdf/mibwpaper179.pdf
http://dems.unimib.it/repec/pdf/mibwpaper179.pdf
