Zobrazeno 1 - 10
of 19
pro vyhledávání: '"Arnela BEVANDA"'
Publikováno v:
Hum, Vol 13, Iss 19, Pp 233-249 (2018)
Contemporary marketing communication intensively implements the potentials of information technology and software tools and contributes to development of digital and electronic marketing. It tries to use social networking information about products,
Externí odkaz:
https://doaj.org/article/d5f41af48f894c05af072d50bfa890e0
Publikováno v:
Expert Journal of Marketing, Vol 4, Iss 1, Pp 24-30 (2016)
Discovering needs, habits and consumer behavior is the primary task of marketing analytics. It is necessary to integrate marketing and analytical skills with IT skills. Such knowledge integration allows access to data (structured and unstructured), t
Externí odkaz:
https://doaj.org/article/3f92b4d1bee345c197fd3082a949408e
Publikováno v:
Ekonomski Vjesnik, Vol 29, Iss 1, Pp 95-107 (2016)
Huge amounts of data, in the form of messages on social networks, represent a challange for digital marketing and marketing analytics when meeting the requirements, needs and customer satisfaction with services or products. Marketing strives to be a
Externí odkaz:
https://doaj.org/article/b6e536f1d75147358d017ceb973336cc
Autor:
Arnela Bevanda
Publikováno v:
Tržište, Vol 20, Iss 2, Pp 179-193 (2008)
The aim of the study is to recognize, single out and define market segments useful for future marketing strategies, using certain statistical techniques on the basis of influence of various image factors of financial institutions. The survey included
Externí odkaz:
https://doaj.org/article/39cf045270344a2f97ccf077ebf4d6d6
Autor:
Arnela Bevanda, Sanja Bijakšić
Publikováno v:
South Eastern European Journal of Communication. 2:7-15
The crisis is understood as a deep and pervasive disorder in a man’s life, the functioning of a company and/or society as a whole, which leaves strong and sometimes severe consequences. The etymological word crisis comes from the Greek word ’kris
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3f9aaa6a6422c0258b1a230c4b406eae
https://doi.org/10.47960/2712-0457.2020.1.2.7
https://doi.org/10.47960/2712-0457.2020.1.2.7
Publikováno v:
CroDiM : International Journal of Marketing Science
Volume 1
Issue 1
Volume 1
Issue 1
Social networks are changing the way of connection and communication between people by increasing the amount of publicly available information and knowledge. People of similar professional backgrounds and occupations link to online communities to sha
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______951::96386decfab316b09a9db54d1771b082
https://hrcak.srce.hr/234490
https://hrcak.srce.hr/234490
Publikováno v:
Economy, Finance and Business in Southeastern and Central Europe ISBN: 9783319703763
The taxonomy of information systems oriented to decision-making and management describes decision support systems as one of the most complex. It provides support in making the right decisions for poorly structured and unstructured problems but can al
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ddeab4bfb7adf696fa8c4b2f38f93b60
https://doi.org/10.1007/978-3-319-70377-0_51
https://doi.org/10.1007/978-3-319-70377-0_51
Publikováno v:
Mostariensia : časopis za društvene i humanističke znanosti
Volume 18
Issue 1-2
Volume 18
Issue 1-2
Upravljanje znanjem je opći koncept organiziranja, ekstrakcije, raspoređivanja i uporabe znanja unutar organizacije. Koncept upravljanja znanjem nije samo prihvatljiv i primjenjiv u velikim organizacijama nego i u malim i srednjim poduzećima. Znan
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::4e85ffbf029b9ee4f8727523158c9a04
https://doi.org/10.47960/2831-0322.2014.1-2.18.167
https://doi.org/10.47960/2831-0322.2014.1-2.18.167
Publikováno v:
Informatologia
Volume 50
Issue 3-4
Volume 50
Issue 3-4
Marketing mix is a set of elements with whose designing organisational system tends to realise a set of strategic aims. It is made up of product, price, promotion, and place. Price is complex marketing mix part that ensures organisational system with
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______951::2094f83f8f0652a7a8c59b02b165d40a
https://hrcak.srce.hr/file/283240
https://hrcak.srce.hr/file/283240
Publikováno v:
Informatologia
Volume 49
Issue 3-4
Volume 49
Issue 3-4
The goal of this research is, using certain statistic techniques, to analyse the intensity of influence of various media on a tourist destination image creation. It is therefore necessary to research, analyse and determine every single intensity and
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______951::c11435b1a602a8d12df3dae0d7a0dd42
https://hrcak.srce.hr/file/256614
https://hrcak.srce.hr/file/256614