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Autor:
Armando Schär
Publikováno v:
International Journal of Applied Behavioral Economics. 10:21-41
This study analyses digital nudging in the early stages of the customer journey. The experimental approach investigates the influence of digital nudging principles on decision making when searching for educational programs. The online experiment show
Publikováno v:
Academy of Management Proceedings. 2022
Autor:
Armando Schär
Publikováno v:
Information - Wissenschaft & Praxis. 71:273-274