Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Arkadiusz T. Tomczyk"'
Publikováno v:
Journal of Business Research. 147:462-476
Personalization drives value co-creation and willingness to pay for customers. Consumers are keen to receive personalized services but have various willingness to pay for the personalization process. The willingness to pay is influenced by motives fo
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::db2a46af0343c3175fd0ff56fc51c875
https://doi.org/10.1016/j.jbusres.2022.04.036
https://doi.org/10.1016/j.jbusres.2022.04.036
