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Publikováno v:
Social Marketing Quarterly. 20:165-185
BC Hydro provides electricity to 1.7 million residential customers throughout British Columbia, on the west coast of Canada. Despite consumer indifference toward energy conservation, its Team Power Smart behavior-change program actively engaged 91,53
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::41ee78bdae792d3a7776af9deb8d4c51
https://doi.org/10.1177/1524500414541098
https://doi.org/10.1177/1524500414541098
