Zobrazeno 1 - 10
of 27
pro vyhledávání: '"Arief Helmi"'
Publikováno v:
Innovative Marketing, Vol 20, Iss 3, Pp 110-120 (2024)
Adopting a green lifestyle by living a healthy life has the consequence of purchasing more expensive green products. This study aimed to explore the factors affecting consumers’ willingness to pay more for green convenience products. This willingne
Externí odkaz:
https://doaj.org/article/5c5795042ad44f9e8eabc37f090349d8
Publikováno v:
Innovative Marketing, Vol 19, Iss 1, Pp 48-58 (2023)
The purpose of this study is to analyze Indonesian consumer hedonic values, extraversion, and online impulse buying, as well as to examine the influence of consumer hedonic values and extraversion personality on impulsive online buying. This study us
Externí odkaz:
https://doaj.org/article/4254a02b9beb4a4bb6e228dca13b9f10
Publikováno v:
Innovative Marketing, Vol 17, Iss 3, Pp 17-29 (2021)
The risk of virus contracting during the COVID-19 pandemic has changed consumer preference for online shopping to meet their daily needs than shopping in brick-and-mortar stores. Online shopping presents a different environment, atmosphere, and exper
Externí odkaz:
https://doaj.org/article/c58a51edf239426db797ea6cc604b040
Publikováno v:
Innovative Marketing, Vol 17, Iss 2, Pp 1-8 (2021)
Millennials and Generation X (Gen-X) are the fastest-growing market segment in Indonesia. The study aims to discover the salient values of those generations and to investigate their value differences. Data were obtained via questionnaires from 200 re
Externí odkaz:
https://doaj.org/article/29c2a0999fca4d589382d6a1d674dbce
Publikováno v:
Innovative Marketing, Vol 16, Iss 4, Pp 104-116 (2020)
This study aims to determine the influence of in-store promotion in the form of price discount and price package on customer value and purchase intention. The research sample was 120 consumers purchasing the private label products in modern stores us
Externí odkaz:
https://doaj.org/article/3961127e001b4fd6a9ee952ca4167e0b
Publikováno v:
International Review of Management and Marketing, Vol 9, Iss 2 (2019)
Credit cards are one way to facilitate buying and selling transactions involving banks / issuing companies, credit card holders and sellers. Banking is quite optimistic in the future, the credit card business can provide significant benefits. In the
Externí odkaz:
https://doaj.org/article/3147d4ff011a4831aafe334ad3370638
Publikováno v:
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan. 5:1597-1609
The spread of technology and information has now entered all sectors which causes more and more competition. The growing competition caused by the internet can be an opportunity to earn income. One of them is the application in the field of mobile e-
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bc346d8ff302c2507f5a73ce4d7f949b
https://doi.org/10.32670/fairvalue.v5i4.2604
https://doi.org/10.32670/fairvalue.v5i4.2604
Autor:
Yuniarti, Fihartini1,2 (AUTHOR) yuniarti.fihartini@feb.unila.ac.id, R. Arief, Helmi1 (AUTHOR), Meydia, Hassan1 (AUTHOR), Yevis, Marty Oesman2 (AUTHOR)
Publikováno v:
Cogent Business & Management. Jan-Dec2022, Vol. 9 Issue 1, p1-21. 21p.
Publikováno v:
International Journal of Research in Business and Social Science (2147- 4478). 11:74-82
Business competition in the era of globalization is increasingly dynamic and complex, especially in the video-on-demand entertainment industry. The increasing number of competitors nowadays makes the company look for strategies to capture and maintai
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f19d22b7fedce5230ff384914bab517e
https://doi.org/10.20525/ijrbs.v11i2.1636
https://doi.org/10.20525/ijrbs.v11i2.1636
Publikováno v:
Innovative Marketing, Vol 17, Iss 2, Pp 1-8 (2021)
Millennials and Generation X (Gen-X) are the fastest-growing market segment in Indonesia. The study aims to discover the salient values of those generations and to investigate their value differences. Data were obtained via questionnaires from 200 re
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::41e1bbde9f869e3e0b99ed4c03ef3ad0
https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/14904/IM_2021_02_Helmi.pdf
https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/14904/IM_2021_02_Helmi.pdf