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Autor:
Aria Bima Djoko
Publikováno v:
Business and Entrepreneurial Review. 7:1-7
Previous research found that loyalty programs can be distinguished by different perception in community. Furthermore, consumers are more prodigal to perceive communal programs than the use of financial incentives. Communal programs elicit stronger em
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f9e0f552b502b65a9792347dae2722a1
https://doi.org/10.25105/ber.v7i1.1149
https://doi.org/10.25105/ber.v7i1.1149
