Zobrazeno 1 - 10
of 10
pro vyhledávání: '"Areti Krepapa"'
Autor:
Christina Giakoumaki, Areti Krepapa
Publikováno v:
Psychology & Marketing. 37:457-465
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4b4426b339439d59ff79e17c1cd9feac
https://doi.org/10.1002/mar.21312
https://doi.org/10.1002/mar.21312
Publikováno v:
Thunderbird International Business Review. 61:491-503
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6477d57bbc17d7fadb68ade276965595
https://doi.org/10.1002/tie.22010
https://doi.org/10.1002/tie.22010
Autor:
Ioannis G. Theodorakis, Areti Krepapa, Christos Koritos, Konstantinos Tasoulis, Pavlos A. Vlachos
Publikováno v:
Corporate Reputation Review. 19:4-21
This study examines how companies can better manage consumer attributions (ie, perceived company underlying motives) to corporate social responsibility (CSR) through CSR-related communications. Specifically, the article focuses on cause-related marke
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d6c7fee449a31b79d67159a2a2ba3181
https://doi.org/10.1057/crr.2015.23
https://doi.org/10.1057/crr.2015.23
Publikováno v:
Corporate Reputation Review. 16:248-262
Building consumer loyalty remains a key priority but is also problematic for managers, since many loyalty improvement programs based on corporate associations investments regularly fail to deliver intended results. A possible explanation for this unp
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::8309ab6f0236d25eb2d87008642c46da
https://doi.org/10.1057/crr.2013.15
https://doi.org/10.1057/crr.2013.15
Autor:
Pavlos A. Vlachos, Christos Koritos, Areti Krepapa, Konstantinos Tasoulis, Ioannis Theodorakis
Publikováno v:
SSRN Electronic Journal.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3423ec97a02cb2d8650020f7019953b6
https://doi.org/10.2139/ssrn.4256996
https://doi.org/10.2139/ssrn.4256996
Autor:
Pierre Berthon, Areti Krepapa
Publikováno v:
Marketing Theory. 3:187-208
A major task for organizations is to make interpretations. Despite, however, the growing concern of the business and academic community over organizational weaknesses in interpreting and acting upon the contemporary market information tsunami, the pr
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::336ec68828b515f31895341484aed6f2
https://doi.org/10.1177/14705931030032001
https://doi.org/10.1177/14705931030032001
Publikováno v:
Journal of Business Research. 48:101-112
To date the marketing literature has failed to substantiate the linkage between market orientation and customer satisfaction. This is surprising particularly when considering the attention that has been given to the implementation of the marketing co
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::46c28f6195222cc267a69a949e2e755d
https://doi.org/10.1016/s0148-2963(98)00114-3
https://doi.org/10.1016/s0148-2963(98)00114-3
Autor:
Areti Krepapa, Christos Koritos, Konstantinos Tasoulis, Ioannis G. Theodorakis, Pavlos A. Vlachos
Publikováno v:
SSRN Electronic Journal.
This study examines how companies can better manage consumer attributions (i.e. perceived company underlying motives) to corporate social responsibility (CSR) through CSR-related communications. Specifically, the article focuses on cause-related mark
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ef21623ce82b3c48e61c73aace4b4bbb
https://doi.org/10.2139/ssrn.1888308
https://doi.org/10.2139/ssrn.1888308
Autor:
Areti Krepapa1, Pierre Berthon2
Publikováno v:
Marketing Theory. Jun2003, Vol. 3 Issue 2, p187-208. 22p.
Publikováno v:
University of Western Australia
An emerging perspective on market orientation suggests that strategic insights may be gained when firms take into account their customers’ view on the organization’s level of market orientation. Recent research offers evidence on the applicabilit
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::0b18153e12d37d053b2a7e8b055d0729
https://research-repository.uwa.edu.au/en/publications/b7497d69-b9ac-466d-96b3-b03abdc1ca31
https://research-repository.uwa.edu.au/en/publications/b7497d69-b9ac-466d-96b3-b03abdc1ca31
