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pro vyhledávání: '"Arava, Sai Kumar"'
Publikováno v:
International Journal on Cybernetics & Informatics (IJCI), vol. 13, no. 2, pp. 15-31, Apr. 2024
Artificial intelligence (AI) is widely deployed to solve problems related to marketing attribution and budget optimization. However, AI models can be quite complex, and it can be difficult to understand model workings and insights without extensive i
Externí odkaz:
http://arxiv.org/abs/2404.13077
Customers are usually exposed to online digital advertisement channels, such as email marketing, display advertising, paid search engine marketing, along their way to purchase or subscribe products( aka. conversion). The marketers track all the custo
Externí odkaz:
http://arxiv.org/abs/1809.02230
Marketers employ various online advertising channels to reach customers, and they are particularly interested in attribution for measuring the degree to which individual touchpoints contribute to an eventual conversion. The availability of individual
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::9ebd8d39067e7299dad9e8aed89dd509
Publikováno v:
Lecture Notes in Computer Science ISBN: 9783319274324
SocInfo
SocInfo
Social media has changed the way people communicate with each other and has brought people together. Enterprises are increasingly using it as a medium for marketing activities. However, due to the size of these networks, marketers often look for key
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::22efbe0c64a0404c2b8f9aa80281de53
https://doi.org/10.1007/978-3-319-27433-1_18
https://doi.org/10.1007/978-3-319-27433-1_18