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pro vyhledávání: '"Arash Laghaie"'
Autor:
Arash Laghaie, Thomas Otter
Publikováno v:
Journal of Marketing Research. :002224372311518
Mediation analysis empirically investigates the process underlying the effect of an experimental manipulation on a dependent variable of interest. In the simplest mediation setting, the experimental treatment can affect the dependent variable through
Autor:
Laghaie, Arash (AUTHOR) arash.laghaie@novasbe.pt, Otter, Thomas (AUTHOR)
Publikováno v:
Journal of Marketing Research (JMR). Oct2023, Vol. 60 Issue 5, p847-869. 23p. 9 Diagrams, 9 Charts, 2 Graphs.
Autor:
Laghaie, Arash, Otter, Thomas
Supplemental material, sj-pdf-1-mrj-10.1177_00222437231151873 for Measuring Evidence for Mediation in the Presence of Measurement Error by Arash Laghaie and Thomas Otter in Journal of Marketing Research
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::58316b946481ba8eb0122b7284ee173d
Autor:
Laghaie, Arash1, Otter, Thomas1
Publikováno v:
Advances in Consumer Research. 2020, Vol. 48, p484-485. 2p.
In this handbook, internationally renowned scholars outline the current state-of-the-art of quantitative and qualitative market research. They discuss focal approaches to market research and guide students and practitioners in their real-life applica