Zobrazeno 1 - 10 of 110 pro vyhledávání: '"Aradhna Krishna"'
5
Pick Your Poison: Attribute Trade‐Offs in Unattractive Consideration Sets
Autor: Aradhna Krishna, Tatiana Sokolova
Publikováno v: Journal of Consumer Psychology, 31(2), 319-328. Elsevier Inc.
Consumers often have to make trade‐offs between desirable, “more is better”, and undesirable, “less is better”, attributes. What drives whether the desirable or the undesirable attributes will be weighed more heavily in decisions? We show t
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::9e4c3a557dccbf4ff9c1b745f250d2e0
https://doi.org/10.1002/jcpy.1202
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6
Advertising a Desired Change: When Process Simulation Fosters (vs. Hinders) Credibility and Persuasion
Autor: Luca Cian, Chiara Longoni, Aradhna Krishna
Publikováno v: Journal of Marketing Research. 57:489-508
Ads promising a desired change are ubiquitous in the marketplace. These ads typically include visuals of the starting and ending point of the promised change (“before/after” ads). “Progression” ads, which include intermediate steps in additio
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::037602599b9044dc05baab2967d7504b
https://doi.org/10.1177/0022243720904758
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8
The power of consumption-imagery in communicating retail-store deals
Autor: Aradhna Krishna, Nilüfer Z. Aydınoğlu
Publikováno v: Journal of Retailing. 95:116-127
We show that subtle differences in textual marketing communications can impact the evocation of consumption-imagery, implicitly subsuming all the senses, which consequently affects consumer attitudes toward the communication and the product. Specific
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::0cf951fd2d8eebc7c218c2ad4f8b4269
https://doi.org/10.1016/j.jretai.2019.10.010
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9
Outsourcing Responsibility for Indulgent Food Consumption to Prevent Negative Affect
Autor: Brent McFerran, Linda Hagen, Aradhna Krishna
Publikováno v: Journal of the Association for Consumer Research. 4:136-146
To many consumers, indulging in unhealthy treats is a “vice” and can cause unpleasant feelings, such as guilt. Nonetheless, consumers do not want to give up indulgences altogether and find ways to allow themselves guilt-free gratification. We pro
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::d54c1a0eca4cdb534d6438c295d60f79
https://doi.org/10.1086/701821
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10
Out of proportion? The role of leftovers in eating-related affect and behavior
Autor: Aradhna Krishna, Linda Hagen
Publikováno v: Journal of Experimental Social Psychology. 81:15-26
It is well known that growing portion sizes increase consumption, but grossly enlarged portions also cause consumers to face more and more food leftovers. Despite the relevance of food leftovers, downstream effects of having more food leftovers on co
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::e93b84161351e0b467be7d33219ed61a
https://doi.org/10.1016/j.jesp.2018.08.005
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