Zobrazeno 1 - 10
of 25
pro vyhledávání: '"Aradhana Gandhi"'
Publikováno v:
Cogent Business & Management, Vol 11, Iss 1 (2024)
The study examines the impact of Augmented Reality (AR) attributes on customer experience and purchase intention in the retail industry. The study employs a theoretical framework rooted in the Technology Acceptance Model and Stimulus-organism-respons
Externí odkaz:
https://doaj.org/article/754622df30164b73bbd3d0a0149b1740
Autor:
Aditi Rajput, Aradhana Gandhi
Publikováno v:
Cogent Business & Management, Vol 11, Iss 1 (2024)
This study investigates the impact of homophily, influencer social presence, and influencer physical attractiveness on affinity in the beauty and fashion industry through influencer marketing. Trust and loyalty mediating roles are also explored in co
Externí odkaz:
https://doaj.org/article/3831cdd5f2ab46e48dfcb70caf09f491
Publikováno v:
Cogent Business & Management, Vol 11, Iss 1 (2024)
Neuromarketing, an emerging subject and generating diverse body of knowledge in the extant literature, this study aims to present qualitative and quantitative knowledge of the neuroscientific domain by analysing the application of various neuromarket
Externí odkaz:
https://doaj.org/article/4dddb2b56d75403e865fd64878ea535c
Autor:
Ateeque Shaikh, Aradhana Gandhi
Publikováno v:
Asia Pacific Journal of Marketing and Logistics, 2016, Vol. 28, Issue 3, pp. 547-564.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/APJML-06-2015-0087
Autor:
Aradhana Gandhi, Ravi Shankar
Publikováno v:
Benchmarking: An International Journal, 2016, Vol. 23, Issue 2, pp. 286-312.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/BIJ-02-2014-0013
Autor:
Kaushik Samaddar, Aradhana Gandhi
Publikováno v:
South Asian Journal of Business Studies.
PurposeThe study explores and builds theories in Customer Perceived Values (CPVs) that drive counterfeit buying intention, using a Grounded Theory Approach (GTA) in an emerging market, India.Design/methodology/approachCounterfeit studies have either
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7300eb6de44c911541370795a719d913
https://doi.org/10.1108/sajbs-07-2021-0259
https://doi.org/10.1108/sajbs-07-2021-0259
Autor:
Aradhana Gandhi, Mugdha Vinod Dani
Publikováno v:
International Journal of Innovation Science. 14:476-505
PurposeInnovation is an engine that drives the organization and allows it to outcompete in the economic environment. This paper aims to analyze scientific publications between 1980 and January 2021 concerning innovation indicators at organizational a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::48326fc9ff133075d9f61bc15af352b8
https://doi.org/10.1108/ijis-10-2020-0201
https://doi.org/10.1108/ijis-10-2020-0201
Publikováno v:
Journal of Advances in Management Research. 19:12-30
PurposeThe purpose of this study is to apply grounded theory in management research in the context of gender-based pay disparity and showcase the applicability of the method in deriving a new theory toward describing the factors responsible for the s
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::51544d4f457c2b8616e08197a4f00728
https://doi.org/10.1108/jamr-10-2020-0298
https://doi.org/10.1108/jamr-10-2020-0298