Zobrazeno 1 - 1
of 1
pro vyhledávání: '"Araújo, Jozé Braz de"'
Publikováno v:
BBR. Brazilian Business Review, Volume: 13, Issue: 6, Pages: 260-290, Published: DEC 2016
The objective of this study was to understand which factors lead companies to use social media to achieve results. For that, a theoretical model was proposed and tested. Data was collected using a survey of 237 companies. In the analysis we analysis
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______608::00e3e5c3f345f4b3c954b64132da699e
http://www.scielo.br/scielo.php?script=sci_arttext&pid=S1808-23862016000600260&lng=en&tlng=en
http://www.scielo.br/scielo.php?script=sci_arttext&pid=S1808-23862016000600260&lng=en&tlng=en
