Zobrazeno 1 - 9
of 9
pro vyhledávání: '"April Kemp"'
Publikováno v:
Business Horizons. 66:313-324
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a310f21d0df33cd0664a3aa4ef47918e
https://doi.org/10.1016/j.bushor.2023.01.008
https://doi.org/10.1016/j.bushor.2023.01.008
Publikováno v:
Journal of Marketing Theory and Practice. :1-16
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::973e2f24a2796a450ca855fbe0bfe853
https://doi.org/10.1080/10696679.2023.2191330
https://doi.org/10.1080/10696679.2023.2191330
Publikováno v:
Journal of Marketing Education. 44:131-133
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::871698bb0b61c218c1120568a03d3f39
https://doi.org/10.1177/02734753221097503
https://doi.org/10.1177/02734753221097503
Publikováno v:
Journal of Strategic Marketing. :1-21
The Segmentation-Targeting-Positioning (STP) process is a central tenet of marketing, yet can be challenging to implement in practice. Moreover, previous studies have identified a gap between acade...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4549660a76f476795d5e8f1625645f53
https://doi.org/10.1080/0965254x.2021.1892803
https://doi.org/10.1080/0965254x.2021.1892803
Publikováno v:
Journal of Marketing Education. 43:260-276
Before the pandemic, loneliness was already a burden affecting the health and well-being of students. The COVID-19 pandemic, with mandated isolations and closures of campuses, amplifies feelings of isolation and loneliness. Previous work shows that i
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5186ee4cb58a97d4906e1ae3cfe4df85
https://doi.org/10.1177/0273475320987287
https://doi.org/10.1177/0273475320987287
Publikováno v:
Marketing Education Review. 31:119-124
In this experiential learning activity, Telling the Tale, students use the power of story to translate a deeper knowledge of target markets into demonstrable practical competencies, such as buyer p...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ef2e56374587c8facb077c62680b2bcd
https://doi.org/10.1080/10528008.2020.1853573
https://doi.org/10.1080/10528008.2020.1853573
Publikováno v:
Journal of Marketing Education. 41:141-153
Influencer marketing is an emerging technological disruptor for marketing across a wide range of industries. This tactic allows companies to promote products in a more organic, trust-affirming manner compared with other forms of paid advertising. As
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::916de504507700b38e92e8875f16036e
https://doi.org/10.1177/0273475318803415
https://doi.org/10.1177/0273475318803415
Publikováno v:
Journal of Marketing Education. 42:191-191
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::225104b3f05232d817ed4270d3cca69e
https://doi.org/10.1177/0273475320923210
https://doi.org/10.1177/0273475320923210
Development and validation of a physical model to investigate the biomechanics of infant head impact
Autor:
Owen J. Arthurs, G. A. Khalid, April Kemp, Michael David Jones, D Darwall, Raj Prabhu, Peter Theobald
Publikováno v:
Forensic science international. 276
Head injury in childhood is the single most common cause of death or permanent disability from injury. However, despite its frequency and significance, there is little understanding of the response of a child’s head to injurious loading. This is a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::1865cfc2daa3308954f941e021139692
https://pubmed.ncbi.nlm.nih.gov/28525774
https://pubmed.ncbi.nlm.nih.gov/28525774