Zobrazeno 1 - 10
of 15
pro vyhledávání: '"Apiradee Wongkitrungrueng"'
Publikováno v:
Religions, Vol 13, Iss 8, p 742 (2022)
Mindfulness practice and mindful consumption have increasingly attracted the interests of academics and the general public worldwide. Despite the fact that mindfulness meditation has its roots in Buddhism, little empirical research has studied mindfu
Externí odkaz:
https://doaj.org/article/29df0d9358444321b9d2b8ba31e3b3ee
Publikováno v:
International Journal of Human–Computer Interaction. :1-20
Publikováno v:
Religions; Volume 13; Issue 8; Pages: 742
Mindfulness practice and mindful consumption have increasingly attracted the interests of academics and the general public worldwide. Despite the fact that mindfulness meditation has its roots in Buddhism, little empirical research has studied mindfu
Publikováno v:
Journal of Business Research. 117:543-556
Live streaming services (e.g., Facebook Live), whereby video is broadcast in real time, have been adopted by many small individual sellers as a direct selling tool. Drawing on literature in retailing, adoption behavior, and electronic commerce, this
Publikováno v:
Journal of Marketing Management. 36:488-518
Live streaming has recently become a popular direct selling channel which offers small, self-employed sellers unseen levels of consumer interaction and engagement. While the extant research focused...
Publikováno v:
Journal of Service Theory and Practice. 29:189-212
Purpose The purpose of this paper is to explore the nature of customer deference to service providers in service encounters, and articulate its chief antecedents, experiences and consequences. Design/methodology/approach Data were collected in Thaila
Publikováno v:
Global Fashion Management Conference. 2019:188-191
Publikováno v:
Journal of Retailing. 94:280-295
This paper advances our understanding of consumer responses to retail product displays by examining the interplay between the vertical shelf position of choice options and consumers’ personal sense of power in determining their preference for indul
Publikováno v:
Journal of Product & Brand Management. 27:277-293
PurposeThe purpose of this study is to examine the role of artistic elements in a shopping mall’s experiential marketing strategy and the effects of artistic elements on customer shopping value (e.g. utilitarian, hedonic and symbolic) and shopper r
Autor:
Apiradee Wongkitrungrueng
วารสารบริหารธุรกิจ JBA, 42, 162 (เม.ย.-มิ.ย. 62), 83
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e4ca411ad9a58d7f72b699e73be223de