Zobrazeno 1 - 4
of 4
pro vyhledávání: '"Aphrodite Vlahos"'
Publikováno v:
Journal of Service Research. 25:126-142
Prior research stresses the importance of consumer participation in service coproduction. We examine the coproduction of aesthetic services, which are services in which beauty is a critical outcome. Consumers face challenges communicating their aesth
Publikováno v:
Journal of Consumer Affairs. 55:911-938
Autor:
Aphrodite Vlahos, Liliana L. Bove
Publikováno v:
Marketing Intelligence & Planning. 34:927-942
Purpose The purpose of this paper is to investigate how customer relationship marketing (CRM) activities are utilized by plastic surgery providers to encourage the sale of non-surgical cosmetic procedures (such as Botox). These procedures are conside
Autor:
Liliana L. Bove, Aphrodite Vlahos
Publikováno v:
Marketing at the Confluence between Entertainment and Analytics ISBN: 9783319473307
Consider scenario 1: a customer delivers his car to a garage before work to have a standard 50,000 km service. The car mechanic rings the customer and suggests that in addition to the service, there are a number of other components that should be rep
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9fe967bba80e15324480255aecb527af
https://doi.org/10.1007/978-3-319-47331-4_153
https://doi.org/10.1007/978-3-319-47331-4_153