Zobrazeno 1 - 7
of 7
pro vyhledávání: '"Aparna D. Deshpande"'
Publikováno v:
International Journal of Pharmaceutical and Healthcare Marketing. 7:296-312
PurposeThe paper's aim is to measure the effect of various brief summary formats on consumers' drug‐related knowledge, evaluations of ad information, ad believability, attitudes towards the ad and brand, perceived product risk and intention to use
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::67453ca1d560d719dc26f02a48b3a210
https://doi.org/10.1108/ijphm-04-2013-0016
https://doi.org/10.1108/ijphm-04-2013-0016
Autor:
James W. Cooper, Christopher L. Cook, Matthew Perri, Ajit M. Menon, Robyn A Lorys, Samuel C Griffin, Rong Jiang, Shashank B Shinde, Aparna D. Deshpande
Publikováno v:
Annals of Pharmacotherapy. 39:405-411
BACKGROUND: Little empirical evidence exists regarding the influence and outcomes of inappropriate medication use among elderly nursing home residents. OBJECTIVE: To identify the prevalence of inappropriate medication use among elderly patients in Ge
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::548379f86a0450d6bc6611e3dd9e2bd4
https://doi.org/10.1345/aph.1e230
https://doi.org/10.1345/aph.1e230
Publikováno v:
Journal of Health Communication. 9:499-513
The growth in direct-to-consumer advertising (DTCA) over the past two decades has facilitated the communication of prescription drug information directly to consumers. Data from a 1999 national survey are employed to determine the factors influencing
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::553944a6ec483b26911e30b3ec9a93c0
https://doi.org/10.1080/10810730490523197
https://doi.org/10.1080/10810730490523197
Publikováno v:
International Journal of Advertising. 23:91-117
The advertising of prescription medications directly to consumers (DTC advertising) has become a familiar practice in the USA. As with all advertising spending, key questions include: how effective is this advertising?; what are the best ways to meas
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ee419f10a6720ad630b8aa439e9e1030
https://doi.org/10.1080/02650487.2004.11072874
https://doi.org/10.1080/02650487.2004.11072874
Publikováno v:
Journal of Public Policy & Marketing. 22:181-191
To what extent does direct-to-consumer prescription drug advertising communicate detailed technical information (e.g., relevant to risks, warnings, indications, contraindications, adverse effects)? This study examines whether consumers attend to the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::25008adf9fb20dbeeee473170511b347
https://doi.org/10.1509/jppm.22.2.181.17636
https://doi.org/10.1509/jppm.22.2.181.17636
Publikováno v:
Pharmacoepidemiology and drug safety. 14(9)
Purpose The primary objective was to determine the prevalence of off-label anticonvulsant drug use in the Georgia Medicaid population and establish what percentage of this off-label use is evidence-based. The second objective was to investigate diffe
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::066002c2ff89f105937f244c622fd060
https://pubmed.ncbi.nlm.nih.gov/15597329
https://pubmed.ncbi.nlm.nih.gov/15597329
Publikováno v:
Health marketing quarterly. 20(1)
The proliferation of both manufacturer-controlled and independent medication-related websites has aroused concern among consumers and policy-makers concerning the trustworthiness of Web-based drug information. The authors examine consumers' trust in
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::7dfd2790b38464f5df96cd0b990975dc
https://pubmed.ncbi.nlm.nih.gov/12749596
https://pubmed.ncbi.nlm.nih.gov/12749596