Zobrazeno 1 - 6
of 6
pro vyhledávání: '"Aobakwe Ledikwe"'
Autor:
Aobakwe Ledikwe
Publikováno v:
African Journal of Hospitality, Tourism and Leisure, Vol 10, Iss 6, Pp 1882-1895 (2021)
This study is aimed at uncovering the determinants of behavioural intention towards travel applications in an emerging economy of South Africa. A descriptive and quantitative design was employed, and primary data (n=420) was gathered from participan
Externí odkaz:
https://doaj.org/article/fe7bc9d965844782a16e68da56b4f7ca
Autor:
Aobakwe Ledikwe
Publikováno v:
Cogent Business & Management, Vol 7, Iss 1 (2020)
The study aims to investigate the determinants of brand loyalty in the apparel industry of Botswana. A descriptive quantitative design was followed, and data were collected from respondents using a self-administered questionnaire. A structured equati
Externí odkaz:
https://doaj.org/article/6b16dfcd1da6427ea23ffe03276e2322
Publikováno v:
Cogent Business & Management, Vol 7, Iss 1 (2020)
This study investigates the relationship between product involvement, WOM, and eWOM in the fast food industry between two sub-groups of young adult consumers in South Africa. A quantitative design was followed, with primary data (n = 201) gathered fr
Externí odkaz:
https://doaj.org/article/d0b47b4b29644307a87cd53c4831e766
Autor:
Daniel K. Maduku, Mercy Mpinganjira, Nripendra P. Rana, Philile Thusi, Aobakwe Ledikwe, Njabulo Happy-boy Mkhize
Publikováno v:
Journal of Retailing and Consumer Services. 71:103208
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a121244287ce3acdfed515ec30ee3562
https://doi.org/10.1016/j.jretconser.2022.103208
https://doi.org/10.1016/j.jretconser.2022.103208
Publikováno v:
African Journal of Economic and Management Studies. 10:85-101
PurposeThe purpose of this paper is to investigate the extent to which the attitudinal loyalty of customers of small and medium apparel businesses is influenced by their perceptions of trust, commitment and satisfaction. In turn, the influence of the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::85b279c42c77c7024c34d293732630cb
https://doi.org/10.1108/ajems-04-2018-0113
https://doi.org/10.1108/ajems-04-2018-0113
Publikováno v:
Cogent Business & Management, Vol 7, Iss 1 (2020)
This study investigates the relationship between product involvement, WOM, and eWOM in the fast food industry between two sub-groups of young adult consumers in South Africa. A quantitative design was followed, with primary data (n = 201) gathered fr
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::2c218a0ffb830540fbd7790abad9c408
https://hdl.handle.net/10419/244945
https://hdl.handle.net/10419/244945
