Zobrazeno 1 - 3
of 3
pro vyhledávání: '"Antunes, Isabel Cristina Martins"'
Publikováno v:
Review of International Business and Strategy, 2019, Vol. 29, Issue 4, pp. 347-364.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/RIBS-01-2019-0007
Publikováno v:
Repositório Científico de Acesso Aberto de Portugal
Repositório Científico de Acesso Aberto de Portugal (RCAAP)
instacron:RCAAP
Repositório Científico de Acesso Aberto de Portugal (RCAAP)
instacron:RCAAP
The dynamic of the international business and its multidimensional nature requires the understanding of the complexities of different contexts dictated by cultural differences between countries. The purpose of this paper is to study, in depth howsmal
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::34aa669eda91ab50480a9115b898da5d
https://hdl.handle.net/10400.22/4779
https://hdl.handle.net/10400.22/4779
Publikováno v:
Repositório Científico de Acesso Aberto de Portugal
Repositório Científico de Acesso Aberto de Portugal (RCAAP)
instacron:RCAAP
International Journal of Marketing, Communication and New Media; Vol 1, No 1 (2013)
Repositório Científico de Acesso Aberto de Portugal (RCAAP)
instacron:RCAAP
International Journal of Marketing, Communication and New Media; Vol 1, No 1 (2013)
A natureza dinâmica do negócio internacional e os contextos diferenciados ditados pelas diferenças entre países, leva a que as empresas internacionais enfrentem o desafio de encontrar o equilíbrio entre estandardizar e adaptar a sua estratégia
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::6c6759dded2549a4d55eea38eb527592