Zobrazeno 1 - 10
of 26
pro vyhledávání: '"Antti Sihvonen"'
Publikováno v:
Academy of Management Discoveries.
Publikováno v:
Industrial Marketing Management. 94:90-105
The importance of understanding customers in order to sustain the long-term success of the company has been claimed by academics and practitioners for decades, to the point that the claim has turned into a truism. And still, the role of customer know
Publikováno v:
Journal of Product Innovation Management. 38:248-270
Organizations use idea screening to select which ideas will be developed into innovation projects. Extant research has revealed that, during idea screening, expert evaluators use intuition to make rapid holistic decisions about idea quality, analyze
PurposeGreen innovation can promote both environmental sustainability and economic growth. However, its development and implementation can be complex due to the need to align innovation activities within and across companies. In this study, the autho
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::abe909095c90f65c5503744f3184a887
http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-91509
http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-91509
Publikováno v:
Managing Decline
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::96353f720afbe9ef3e7525973e3d434b
https://doi.org/10.4324/9781003035947-2
https://doi.org/10.4324/9781003035947-2
Publikováno v:
Managing Decline
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2a270b35ad650767cb0336278bc01bf8
https://doi.org/10.4324/9781003035947-3
https://doi.org/10.4324/9781003035947-3
Publikováno v:
Marketing Theory. 20:23-43
Authenticity has often been considered to be a key theme in contemporary consumer culture. One of its manifestations is how branded market offerings can maintain authentic meanings, especially in a market increasingly saturated with counterfeit subst