Zobrazeno 1 - 10
of 73
pro vyhledávání: '"Antonios Stamatogiannakis"'
Publikováno v:
European Journal of Marketing. 55:148-176
Purpose This study aims to introduce the duration of uniqueness, an important dimension of unique products. It studies how choices between products with long versus short duration of uniqueness are influenced by the interaction between pressure and c
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::df27e687db534c6edef79436277fcbe7
https://doi.org/10.1108/ejm-01-2020-0050
https://doi.org/10.1108/ejm-01-2020-0050
Publikováno v:
Corporate Social Responsibility and Environmental Management.
There exists a widespread managerial belief that higher corporate social performance (CSP) increases both firm value and sales. Although numerous studies provide evidence of a positive effect of CSP on firm value, whether CSP can impact sales remains
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0372047b8dd9ee371685f0fbc13af2c3
https://doi.org/10.1002/csr.1750
https://doi.org/10.1002/csr.1750
We argue that individuals monitor and evaluate attainment and maintenance goals differently. Attainment goals feature a salient current-end state discrepancy that is processed more than the corresponding match for maintenance goals. For maintenance g
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::cf1594dc41294bf24a58810377307b34
Publikováno v:
Journal of Marketing Research.
Five studies using a variety of experimental approaches and secondary data sets show that a visual property present in all brand logos—the degree of (a)symmetry—can interact with brand personality to affect brand equity. Specifically, compared wi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::60c511ab8d71383e651562fadc3dfd59
https://doi.org/10.1509/jmr.15.0227
https://doi.org/10.1509/jmr.15.0227
Publikováno v:
Human Resource Management. 55:591-614
In relative performance evaluation systems, appraisers may choose to adopt stricter or laxer evaluation criteria. When laxer (vs. stricter) criteria are used, higher absolute performance evaluations become easier (vs. harder) to achieve. Thus, each a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::3cd2c43ea82b49ca51d800cdee52f496
https://doi.org/10.1002/hrm.21739
https://doi.org/10.1002/hrm.21739
Publikováno v:
Journal of Consumer Research. 42:93-108
This research examines how self-construal (i.e., independent vs. interdependent) and goal type (i.e., attainment vs. maintenance) are conceptually linked and jointly impact consumer behavior. The results of five experiments and one field study involv
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::45ba6ad2bfb855c66607e5464fc5f48e
https://doi.org/10.1093/jcr/ucv008
https://doi.org/10.1093/jcr/ucv008
Autor:
Peng, Yilang1 (AUTHOR), Wen, Taylor Jing2 (AUTHOR) jwen2@mailbox.sc.edu, Yang, Jing3 (AUTHOR)
Publikováno v:
Journal of Advertising. Aug/Sep2024, Vol. 53 Issue 4, p626-638. 13p.
Autor:
Donnel Briley, Yuwei JIANG, Antonios Stamatogiannakis, Elfriede Penz, Leona Tam, Gerald GORN, Amitava Chattopadhyay, Li Huang, Erich Kirchler, Jelena Spanjol
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::aab465ddd42909599ee3f3c83ef9ca2b
https://doi.org/10.4324/9781315719078
https://doi.org/10.4324/9781315719078
Publikováno v:
In International Journal of Research in Marketing June 2024 41(2):308-324
Autor:
Nilufer Z. Aydinoglu, Victor A. Barger, Gina S. Mohr, Hae Eun Chun, Antonios Stamatogiannakis, Chan Jean Lee, Cindy Caldara, Ryan S. Elder
Publikováno v:
Sensory Marketing ISBN: 9780203892060
The exciting exploration on sensory marketing presented in this book is just the foundation upon which to build future research. There are myriad unexplored questions and innumerable directions in which to take this research. Our goal in this chapter
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2cb21edbe61be97e7cc658845ef324d4
https://doi.org/10.4324/9780203892060-34
https://doi.org/10.4324/9780203892060-34