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pro vyhledávání: '"Antonio Fabio Guena Reali Fragoso"'
Autor:
Danny Pimentel Claro, Antonio Fabio Guena Reali Fragoso, Silvio Abrahão Laban Neto, Priscila Borin de Oliveira Claro
Publikováno v:
BAR: Brazilian Administration Review, Vol 11, Iss 3, Pp 248-263 (2014)
Consumer complaints affect company market value and common sense suggests that a negative impact is expected. However, do complaints always negatively impact company market value? We hypothesize in this study that complaints may have a non-linear eff
Externí odkaz:
https://doaj.org/article/0abfc3f724b54123b06470fb2fbb4181
