Výsledky vyhledávání

The contemporary face of word-of-mouth in B2B contexts: New technologies, practices and challenges

Autor: Ben Marder, Robert J Angell, Tugra Akarsu, Antonia Erz

Publikováno v: Industrial Marketing Management. 106:A7-A11

In this special issue of Industrial Marketing Management, six empirical research articles advance our understanding of how industrial marketers can achieve, curate and/or enhance positive word of mouth (WOM) in the modern era. This compilation is the

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::f49633d57e2d708cbd0a0b93cbc9cfc3
https://doi.org/10.1016/j.indmarman.2022.09.011

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40th Anniversary Editorial

Autor: Sarah Robinson, Maral Muratbekova-Touron, Christian Linder, Ricarda B. Bouncken, Melike N. Findikoglu, Massimo Garbuio, Martina Hartner-Tiefenthaler, Ioannis C. Thanos, Barak S. Aharonson, Andreas Strobl, Haina Zhang, Antonia Erz, Sylvia von Wallpach, Pinar Bayhan Karapinar, Andreas Diedrich, Eve Saint-Germes, Rosanna Cole

Publikováno v: European Management Journal. 40(4):459-466

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::22f547828a1b8dafda25bd7c025bf702
https://research.cbs.dk/en/publications/b66bc87a-1ed3-4149-8362-cd1d8c12f52b

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Fitted: the impact of academics’ attire on students’ evaluations and intentions

Autor: Sebastian Oliver, Antonia Erz, Jan Kietzmann, Ben Marder

Publikováno v: Oliver, S, Marder, B, Erz, A & Kietzmann, J 2021, ' Fitted : The impact of academics’ attire on students’ evaluations and intentions ', Assessment & Evaluation in Higher Education . https://doi.org/10.1080/02602938.2021.1921105

Dressing formally or informally as an academic may be a trade-off when it comes to managing impressions towards students, but the extant body of literature remains limited with only mixed results. This research is the first focused investigation to e

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::7bfadd309de4732ef21c7e874d6be0b1
https://doi.org/10.1080/02602938.2021.1921105

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The Animosity Transfer Process

Autor: Robert Angell, Ben Marder, Matthew Gorton, Antonia Erz, Paul Andrew Bottomley

Publikováno v: Angell, R, Bottomley, P, Gorton, M, Marder, B & Erz, A 2021, ' The animosity transfer process : Consumer denigration of foreign sponsors and testing potential mitigation strategies ', International Marketing Review . https://doi.org/10.1108/IMR-01-2021-0006

PurposeSponsorships involving foreign brands are ubiquitous, but those involving a company from an animosity-evoking country can adversely affect rather than enhance domestic consumers' attitude towards the brand. This paper explains the mechanisms b

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::2757f6eca14bca001befc066be6f9fc4
https://doi.org/10.1108/IMR-01-2021-0006

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Smile(y) – and Your Students Will Smile with You?

Autor: Antonia Erz, Ana Javornik, Ben Marder, David Houghton, Lloyd C. Harris

Publikováno v: Marder, B, Houghton, D, Erz, A, Harris, L & Javornik, A 2019, ' Smile(y) – and your students will smile with you? The effects of emoticons on impressions, evaluations, and behaviour in staff-to-student communication ', Studies in Higher Education . https://doi.org/10.1080/03075079.2019.1602760

Emoticon usage in computer-mediated communication (CMC) by university staff is potentially a double-edged sword in forming desired impressions in the minds of students, increasing perceived warmth but also decreasing perceived competence of the sende

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::11da278673b22e5d91612fb2c3cea555
https://doi.org/10.1080/03075079.2019.1602760

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Making a Difference

Autor: Uriel Stettner, Kristina Potocnik, Sylvia von Wallpach, Andreas Diedrich, Barak S. Aharonson, Sarah Robinson, Christopher R. Leupold, Ioannis C. Thanos, Claudia Jonczyk, Liz Breen, Yannis Tsalavoutas, Haina Zhang, Minas N. Kastanakis, Antonia Erz, Mario Fernando

Publikováno v: Kastanakis, M, Robinson, S, Tsalavoutas, Y, Fernando, M, Jonczyk, C, Stettner, U, Thanos, I, Aharonson, B, Potocnik, K, Zhang, H, Erz, A, Von Wallpach, S, Diedrich, A, Leupold, C R & Breen, L 2019, ' Making a difference : Thoughts on management scholarship from the editorial team ', European Management Journal, vol. 37, no. 3, pp. 245-250 . https://doi.org/10.1016/j.emj.2019.05.001

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::8d377977c77fc85562b14fd563bb1791
https://research.cbs.dk/en/publications/3a461f52-cb11-44df-8060-2fdec8f751f5

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Hashtags: Motivational drivers, their use, and differences between influencers and followers

Autor: Antonia Erz, Ben Marder, Elena Osadchaya

Publikováno v: Erz, A, Marder, B & Osadchaya, E 2018, ' Hashtags : Motivational drivers, their use, and differences between influencers and followers ', Computers in Human Behavior, vol. 89, pp. 48-60 . https://doi.org/10.1016/j.chb.2018.07.030

Hashtags have become a ubiquitous and seminal feature of social media; however, a comprehensive understanding of what motivates and predicts their use is yet to be addressed. To fill this gap, this research investigates motives of hashtag use and the

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::bb2012c667ef1c69e1dc2a599fb57042
https://doi.org/10.1016/j.chb.2018.07.030

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Elektronická kniha

Business Education in the 21st Century : Developing Discipline Competences and Transformation Capabilities

Autor: Adam Lindgreen, Eleri Rosier, Antonia Erz, Ben Marder, Sylvia von Wallpach

This timely book presents a nuanced exploration of the key pedagogical, theoretical and practical challenges facing modern business educators and students. Bringing together a cross-disciplinary team of experts, it highlights the importance of equipp

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The role of photograph aesthetics on online review sites:Effects of management- versus traveler-generated photos on tourists’ decision-making

Autor: Antonia Erz, Robert Angell, Ben Marder, Kirk Plangger

Publikováno v: Marder, B, Erz, A, Angell, R & Plangger, K 2019, ' The role of photograph aesthetics on online review sites : Effects of management-versus traveler-generated photos on tourists’ decision-making ', Journal of Travel Research . https://doi.org/10.1177/0047287519895125
Marder, B, Erz, A, Angell, R & Plangger, K A 2021, ' The role of photograph aesthetics on online review sites : Effects of Management-versus Traveler-Generated Photos on Tourists’ Decision Making ', JOURNAL OF TRAVEL RESEARCH, vol. 60, no. 1, pp. 31-46 . https://doi.org/10.1177/0047287519895125

Tourists searching for information about destinations on online review sites are concurrently exposed to two different photograph aesthetics, professional (produced by destination managers) and amateur (generated by travelers). While the former is gl

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::d25a75fce50c03ec05a770f2b2a1d172
https://www.pure.ed.ac.uk/ws/files/120559224/MarderEtalJTR2019TheRoleOfPhotographAesthetics.pdf

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Transforming Consumers Into Brands: Tracing Transformation Processes of the Practice of Blogging

Autor: Anna-Bertha Heeris Christensen, Antonia Erz

Publikováno v: Journal of Interactive Marketing. 43:69-82

The goal of this research is to explore the transformational power of a new consumption and production practice, the practice of blogging, to understand its impact on consumers' identity transformations beyond their self-concept as consumers and on t

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::90fa281f80b2994908c941739f46c686
https://doi.org/10.1016/j.intmar.2017.12.002

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