Zobrazeno 1 - 10
of 11
pro vyhledávání: '"Antonia, Köster"'
Publikováno v:
Electronic Markets. 32:493-501
Technological developments such as Cloud Computing, the Internet of Things, Big Data and Artificial Intelligence continue to drive the digital transformation of business and society. With the advent of platform-based ecosystems and their potential to
Publikováno v:
Journal of Decision Systems. :1-24
Autor:
Sarah Spiekermann, Hanna Krasnova, Oliver Hinz, Annika Baumann, Alexander Benlian, Henner Gimpel, Irina Heimbach, Antonia Köster, Alexander Maedche, Björn Niehaves, Marten Risius, Manuel Trenz
Publikováno v:
Business & Information Systems Engineering. 64:247-264
Publikováno v:
Communications of the Association for Information Systems. 48:456-475
Publikováno v:
HICSS
Technische Universität Dortmund
Technische Universität Dortmund
Publikováno v:
Köster, Antonia; Matt, C.; Hess, Thomas (2021). Do All Roads Lead to Rome? Exploring the Relationship Between Social Referrals, Referral Propensity and Stickiness to Video-on-Demand Websites. Business & information systems engineering, 63(4), pp. 349-366. Springer 10.1007/s12599-020-00660-1
Content website providers have two main goals: They seek to attract consumers and to keep them on their websites as long as possible. To reach potential consumers, they can utilize several online channels, such as paid search results or advertisement
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::e4201784122be1a0971a312b583ddee0
https://boris.unibe.ch/144516/15/K_ster2021_Article_DoAllRoadsLeadToRomeExploringT.pdf
https://boris.unibe.ch/144516/15/K_ster2021_Article_DoAllRoadsLeadToRomeExploringT.pdf
Autor:
Emmanuel, Monod, Alan, Eisner, Elisabeth, Joyce, Antonia, Köster, Nataliia, Korotkova, Kong Deli
Publikováno v:
Information Technology & Network Security / Xinxi Jishu yu Wangluo Anquan; 2021, Vol. 40 Issue 7, p34-41, 8p
Publikováno v:
Köster, A; Matt, C; Hess, T (2017). Does the Source Matter? How Referral Channels and Personal Communication Tools Affect Consumers’ Referral Propensity. In: Proceedings of the 50th Hawaii International Conference on System Sciences. Waikoloa, Hawaii, USA. 04.01.-07.01.2017. 10.24251/HICSS.2017.473
HICSS
HICSS
Many companies are using social sharing buttons to make it easier for consumers to refer a website or app to other potential consumers. Although these buttons are ubiquitous online, it remains unclear whether consumer referral propensity (i.e. the li
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::4afd811bd396954ae19ccc194309d8ed
Publikováno v:
Köster, A; Matt, C; Torremante, L; Hess, T; Heinze, J (2016). Vertrauensbildung durch soziale Empfehlungen : zur Rolle von Empfehlungssystemen im M-Commerce. Informatik-Spektrum, 39(2), pp. 147-154. Springer 10.1007/s00287-016-0955-8
Mobile Endgerate stellen Funktionen bereit, die es Unternehmen ermoglichen, ihren Kunden passgenaue, standortspezifische Dienstleistungen anzubieten. Im Vergleich zum klassischen Onlinehandel oder zu Einkaufen in Ladengeschaften werden Vertragsabschl
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::b44d7d35fa34a8457751eb8d3fadcabd
We investigated the impact of online vendor and mobile payment provider reputation.Consumers attribute distinct trusting beliefs towards both market players.Reputable vendors do not benefit from embedding reputable mobile payment providers.Less reput
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::cb3494a1f1fa2c3027cc452318a9fd15