Zobrazeno 1 - 6
of 6
pro vyhledávání: '"Anton Behrens"'
Publikováno v:
Journal of Sport Management. 36:105-117
Professional team sport brands are increasingly striving to conquer markets abroad. However, little is known about promising brand positioning strategies in international markets. In the context of U.S. team sport brands’ efforts to attract satelli
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::91748a48d7b9e59a6c90089947c06266
https://doi.org/10.1123/jsm.2020-0426
https://doi.org/10.1123/jsm.2020-0426
Autor:
Sebastian Uhrich, Anton Behrens
Publikováno v:
European Sport Management Quarterly. 22:120-138
This paper examines how displaying fans in the stadium using different types of visual content (pictures and videos) influences media consumers’ responses to sport leagues previously unknown to the...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cbc907484d2d131dfc42f931869cd6de
https://doi.org/10.1080/16184742.2021.1992469
https://doi.org/10.1080/16184742.2021.1992469
Publikováno v:
Journal of Global Sport Management. 8:252-280
An increasing number of team sport consumers around the globe follow foreign leagues, teams or athletes. These so-called satellite supporters may be loosely interested individuals or avid fans, the...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0e22c56156c0cb60e48bdd2154652c8c
https://doi.org/10.1080/24704067.2020.1819617
https://doi.org/10.1080/24704067.2020.1819617
Autor:
Anton Behrens, Sebastian Uhrich
Publikováno v:
European Sport Management Quarterly. 20:598-617
Research question: This research examines the determinants and conditions that influence local sport fans’ evaluations of satellite fans (i.e. foreign fans abroad) of their favorite team. Specifica...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::47c01c4d632e1a9e701bf031e8461ba7
https://doi.org/10.1080/16184742.2019.1643384
https://doi.org/10.1080/16184742.2019.1643384
Dieses Fachbuch beleuchtet den grundlegenden Wandel des Sportmarktes und untersucht dabei, inwiefern sich die anhaltenden Megatrends des Werte- und Strukturwandels sowie der Nachhaltigkeit, Internationalisierung und Digitalisierung auch im Sportmanag
Autor:
Georgii Engelbrechti, Rudolph Anton Behrens, Georg-Wolfgangi Hammii
Publikováno v:
VD 17; http://www.gso.gbv.de
Univerzitní dizertace.
Externí odkaz:
http://www.manuscriptorium.com/apps/index.php?direct=record&pid=NKCR__-NKCR__SE_4428_____34ZF2GB-cs