Zobrazeno 1 - 8
of 8
pro vyhledávání: '"Antje R. H. Graul"'
Autor:
Matthew D. Meng, Antje R. H. Graul
Publikováno v:
Journal of Quality Assurance in Hospitality & Tourism. :1-22
Publikováno v:
Journal of the Academy of Marketing Science.
Publikováno v:
Journal of Marketing Education. 44:337-361
The growing societal and environmental challenges of the 21st century are ubiquitous. Thus, marketing educators are tasked with incorporating a sustainability approach into their curriculum, educating students on the synchronous pursuit of economic,
Autor:
Aaron R. Brough, Antje R. H. Graul
Publikováno v:
Journal of Consumer Psychology. 31:329-341
Autor:
Edwin R. Stafford, Antje R. H. Graul
Publikováno v:
Sustainability. 13:10-21
Sustainability appears to be at a tipping point. Once a marginalized concept, fighting for attention, today thousands of the world's largest corporations and small businesses, national and local go...
Autor:
Antje R. H. Graul
Publikováno v:
Research Paradigm Considerations for Emerging Scholars
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::51a54769761f03870bb87108c1b33ebf
https://doi.org/10.21832/9781845418281-004
https://doi.org/10.21832/9781845418281-004
Autor:
Antje R. H. Graul, Timm Teubner
Publikováno v:
Electronic Commerce Research and Applications. 39:100910
Communication of scarcity has emerged as a fundamental marketing principle in electronic commerce and for hospitality platforms in particular. We investigate the effect of scarcity cues on consumer behavior. First, we explore actual market data from