Zobrazeno 1 - 10
of 46
pro vyhledávání: '"Antje Cockrill"'
Publikováno v:
Research in Learning Technology, Vol 8, Iss 3 (2000)
The increasing usage in recent years of trendy, but often ill-defined, terms such as 'lifelong learning' (see Edwards, Raggatt, Harrison, McCollum and Calder, 1998), 'the learning society' (for example, National Grid for Learning, http://www.dfee.gov
Externí odkaz:
https://doaj.org/article/0c13f47677924ad1895e1fc29eb37ebe
Publikováno v:
Polish Journal of Management Studies, Vol 15, Iss 2, Pp 69-81 (2017)
The comparative study investigates the impact of various attributes such as feminine leadership style, gender diversity, and autonomy linked with the female representation at strategic level on the performance and competitiveness of the Cargo Logisti
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::b27ba4d0e1ef4da0569630cfd8ee777a
https://doaj.org/article/44d7b172370b4e5097bf71e7f1f6fa4c
https://doaj.org/article/44d7b172370b4e5097bf71e7f1f6fa4c
Autor:
Antje Cockrill, Isobel Parsonage
Publikováno v:
Journal of Advertising Research. 56:401-413
How effective is shock advertising for charities? To address this question, the current researchers used an experimental design based on a cross-sectional sample of three groups of adults. Respondents were exposed to an advertisement with a shock, ne
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5548daec0ec8766ec9da275970abaddb
https://doi.org/10.2501/jar-2016-045
https://doi.org/10.2501/jar-2016-045
Autor:
Anita Zhao, Antje Cockrill
Publikováno v:
The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World ISBN: 9783319500065
The growing number of Chinese students is a significant contributor to the UK economy in general and higher education in particular. These students do not simply come to the UK to obtain a degree; they also wish to gain experience of life in the UK.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c694e31ab471266627ab2c8985433f8c
https://doi.org/10.1007/978-3-319-50008-9_246
https://doi.org/10.1007/978-3-319-50008-9_246
Publikováno v:
The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World ISBN: 9783319500065
For a growing number of consumers, purchasing ‘fake’ or counterfeit products is part of their everyday lives, with 25% of consumers readily admitting that they buy counterfeit products. (Hardy 2010). The easy availability of such products both th
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::27ee86a645dad4b3467818085db6a1ec
https://doi.org/10.1007/978-3-319-50008-9_157
https://doi.org/10.1007/978-3-319-50008-9_157
Autor:
Antje Cockrill
Publikováno v:
Journal of Consumer Behaviour. 11:406-414
The Apple iPod is currently the undisputed leading product in the global MP3 player market. This competitive advantage is due to the design, high functionality, and perhaps most importantly, the ‘cool factor’ which Apple has managed to obtain wit
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5597f296da09ab3c132a7db1a7c05c8f
https://doi.org/10.1002/cb.1385
https://doi.org/10.1002/cb.1385
Autor:
Mark M.H. Goode, Antje Cockrill
Publikováno v:
Journal of Consumer Behaviour. 11:1-10
Full text not available from this repository. Follow the enclosed URI link to the location of the full text.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b55fab3945692873b8f01f67b7ec20a5
https://doi.org/10.1002/cb.357
https://doi.org/10.1002/cb.357
Publikováno v:
Journal of Advertising Research. 51:298-312
This article analyzes young people9s attitudes toward Bluetooth Proximity Marketing, their intention to use it, and the barriers that deter consumers from using this technology. Awareness and knowledge of this technology are very high; key barriers t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e6eb8fddcc69db6374721c6ee9babfed
https://doi.org/10.2501/jar-51-1-298-312
https://doi.org/10.2501/jar-51-1-298-312
Autor:
Mark M.H. Goode, Antje Cockrill
Publikováno v:
Journal of Product & Brand Management. 19:367-374
PurposeThis study aims to examine perceived price fairness, actual pricing and price decay in a short‐life cycle market; namely DVD films.Design/methodology/approachThe prices of six UK retailers for a range of films released over the last 18 month
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b4c6d58e65a81ccee3359471cdb685bb
https://doi.org/10.1108/10610421011068603
https://doi.org/10.1108/10610421011068603
Publikováno v:
Services Marketing Quarterly. 30:174-193
Comparatively little attention has been paid to the role played by trust and perceived risk in determining satisfaction within the banking sector and in particular Automated Teller Machines (ATMs). Here, the key variables in determining satisfaction
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::badba19f7d95127db83425b0bfe9a2b2
https://doi.org/10.1080/15332960802619231
https://doi.org/10.1080/15332960802619231