Zobrazeno 1 - 10
of 31
pro vyhledávání: '"Anthony F. Lucas"'
Publikováno v:
International Journal of Contemporary Hospitality Management.
Purpose This study aims to understand how free-play credits affect risk-seeking behavior in slot players. Extant results suggest they encourage risk aversion, counter to the primary aim of increasing spend per visit. The results inform operators as t
Publikováno v:
Cornell Hospitality Quarterly. 64:104-121
Prior studies have suggested that corporate social responsibility (CSR) contributes to a hospitality organization’s competitive advantage by influencing employee attitudes. However, the mechanisms driving employees’ responses to different types o
Publikováno v:
Cornell Hospitality Quarterly. 63:418-428
This study examined the extent to which free-play credits affected spend-per-trip levels in slots, with a focus on contributions from the loyalty program’s (LP) light- and medium-user tiers. These user groups represent the bulk of LP members, and a
Autor:
Anthony F. Lucas, Katherine A. Spilde
Publikováno v:
Cornell Hospitality Quarterly. 62:248-260
This field study examined performance data from reel slot games located in two casinos. The paired design incorporated games that appeared identical to the players but featured substantially different, yet concealed, pars (i.e., prices). The results
Autor:
Anthony F. Lucas
Publikováno v:
International Journal of Contemporary Hospitality Management. 31:2626-2640
Purpose This study aims to examine how differences in the casino advantage (i.e. price) of otherwise identical slot machines affect their revenue production, when the price is hidden from the players. The study aims to identify the ability of players
Publikováno v:
Cornell Hospitality Quarterly. :193896552211023
The aim of this study was to understand the impacts of changes in free-play (FP) award values on visitation frequency and gaming revenue. With costly and perpetual FP campaigns well established in many markets, a critical issue for operators centers
Autor:
Anthony F. Lucas
Publikováno v:
International Journal of Hospitality Management. 74:180-188
The efficacy of lottery-style promotions within casinos is explored in this field study. These expensive promotions are ubiquitous within the casino industry, yet their incremental profitability remains questionable. Daily performance data from an Au
Autor:
Katherine A. Spilde, Anthony F. Lucas
Publikováno v:
Cornell Hospitality Quarterly. 60:135-149
In two-game pairings of otherwise identical reel slot machines, the games with greater pars outperformed those with lesser pars. This finding held across five pairings, three casinos, three gaming markets, three game titles, three differences in pars
Autor:
Anthony F. Lucas, Katherine A. Spilde
Publikováno v:
Cornell Hospitality Quarterly. 58:263-271
Annual investment in casino free-play campaigns is usually great, yet little is known about its ability to generate increased gaming expenditures/behavioral loyalty. A method and model are advanced to estimate the impact of these costly and notorious
Publikováno v:
International Journal of Hospitality Management. 92:102691
This study examined how employee perceptions of corporate social responsibility (CSR) influenced their affective organizational commitment (AOC) via procedural justice and organization-based self-esteem (OBSE). Using survey data collected from 203 em