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pro vyhledávání: '"Anthony Allred"'
Publikováno v:
The CASE Journal. 18:745-756
Purpose The purpose of this paper is to provide a medium for in-class discussions on trade-offs in investments in different marketing activities. Research methodology This case used both secondary and primary sources. An examination of the marketing
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3c253e3da07212783323c7f05dfe98d0
https://doi.org/10.1108/tcj-09-2021-0149
https://doi.org/10.1108/tcj-09-2021-0149
