The impact of demographic and socio-psychological characteristics on consumers’ ethnocentric tendencies: Evidence from Croatia

Autor: Ante Tucak, Biljana Crnjak Karanović, Antonija Kvasina

Publikováno v: Management : Journal of Contemporary Management Issues, Vol 23, Iss 2, Pp 47-64 (2018)
Management : Journal of Contemporary Management Issues
Volume 23
Issue 2

The objective of this study is to determine the impact of demographic and socio- psychological characteristics on consumers’ ethnocentric tendencies. The research was conducted within Croatia among the residents living in the Split-Dalmatia County.

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::9cb4b6dc4c90563eb27875195a8039dd
http://hrcak.srce.hr/file/311156