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Publikováno v:
Journal of Consumer Research.
This research shows that AI-based conversational interfaces can have a profound impact on consumer–brand relationships. We develop a conceptual model of verbal embodiment in technology-mediated communication that integrates three key properties of
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3297a2d765c3b0fd8dfaf0b62aa4048a
https://doi.org/10.1093/jcr/ucad014
https://doi.org/10.1093/jcr/ucad014
