Zobrazeno 1 - 10
of 19
pro vyhledávání: '"Anocha Aribarg"'
Autor:
Pranav Jindal, Anocha Aribarg
Publikováno v:
Journal of Marketing Research. 58:321-342
A consumer’s decision to engage in search depends on the beliefs the consumer has about an unknown product characteristic (e.g., price). Because beliefs are rarely observed, researchers typically assume that consumers have rational expectations or
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::7f3b1f6b23b7184852728f8e0c4f7797
https://doi.org/10.1177/0022243720982979
https://doi.org/10.1177/0022243720982979
Autor:
J. Edward Russo, Aleksandra Kovacheva, Sudeep Bhatia, Rajesh Bagchi, Chris Janiszewski, Nathaniel J. S. Ashby, Martin Meissner, Milica Milosavljevic Mormann, Thomas L. Griffiths, Anocha Aribarg, Kellen Mrkva
Publikováno v:
Marketing Letters. 31:381-392
This paper examines consumers’ attention traces (e.g., sequences of eye fixations and saccades) during choice. Due to reduced equipment cost and increased ease of analysis, attention traces can reflect a more fine-grained representation of decision
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f00e3ad88b0dd85d6dd7ee7204dfa0a0
https://doi.org/10.1007/s11002-020-09520-0
https://doi.org/10.1007/s11002-020-09520-0
Autor:
Anocha Aribarg, Tat Chan, Preyas S. Desai, Nitin Mehta, Upender Subramanian, Olivier Toubia, Kenneth C. Wilbur
Publikováno v:
Marketing Science. 41:871-872
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::715ca03f1951298fe413b3493c7a5c44
https://doi.org/10.1287/mksc.2022.1377
https://doi.org/10.1287/mksc.2022.1377
Autor:
Anocha Aribarg, Eric M. Schwartz
Publikováno v:
Journal of Marketing Research. 57:20-34
Native advertising is a type of online advertising that matches the form and function of the platform on which it appears. In practice, the choice between display and in-feed native advertising presents brand advertisers and online news publishers wi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::84097201797b5912638f81ccb2277978
https://doi.org/10.1177/0022243719879711
https://doi.org/10.1177/0022243719879711
Autor:
Pranav Jindal, Anocha Aribarg
Supplemental Material, sj-pdf-1-mrj-10.1177_0022243720982979 for The Importance of Price Beliefs in Consumer Search by Pranav Jindal and Anocha Aribarg in Journal of Marketing Research
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::63d530c1be710689c2a7835bd74ce471
Publikováno v:
Marketing Opportunities and Challenges in a Changing Global Marketplace ISBN: 9783030391645
In service markets, customers are often uncertain about future service outcomes. To resolve this uncertainty, customers update their expectations of what is to come and use the updated expectations to generate responses or judgment (Hintzman 1988). A
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d0fdc32689300280481f68df03aa1c15
https://doi.org/10.1007/978-3-030-39165-2_244
https://doi.org/10.1007/978-3-030-39165-2_244
Autor:
Ty Henderson, Thomas Otter, Daniel Zantedeschi, Marc R. Dotson, Elisabeth Honka, Greg M. Allenby, Xin Wang, David J. Curry, Rajeev Kohli, Taylor Bentley, Anocha Aribarg, Stephan Seiler, Kamel Jedidi
Publikováno v:
Customer Needs and Solutions. 5:82-92
The extant choice literature has proposed different non-compensatory rules as a more realistic description of consumers’ choice than a standard compensatory model. Some research has further suggested a two-stage sequential decision process of non-c
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0f1e6d3cbf347e4a9684c45ae2ecf224
https://doi.org/10.1007/s40547-017-0072-0
https://doi.org/10.1007/s40547-017-0072-0
Publikováno v:
Journal of Marketing Research. 54:279-292
Conjoint analysis is a widely used method for determining how much certain attributes matter to consumers by observing a series of their choices. However, how those attributes are expressed has important consequences for their choices and thus for co
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c352ce4b621494be83827444e3c2ec10
https://doi.org/10.1509/jmr.14.0659
https://doi.org/10.1509/jmr.14.0659
Publikováno v:
International Journal of Research in Marketing. 33:328-342
In the early stage of film development when producers assemble a development team, it is important to understand the means by which different team members may contribute to the film's box office. Building upon theories from marketing and sociology, w
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::40b9b87379e41c0692046258c482cd38
https://doi.org/10.1016/j.ijresmar.2015.06.007
https://doi.org/10.1016/j.ijresmar.2015.06.007
Publikováno v:
Journal of Marketing Research. 51:657-675
In brand imitation lawsuits, the primary focus is on demonstrating harm as it relates to brand confusion. The authors' premise is that such a narrow focus does not capture the complete impact of brand imitation. They offer a broader, theory-based per
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::62bfd64685a5bdda64a9e70ad0b1bc6e
https://doi.org/10.1509/jmr.13.0420
https://doi.org/10.1509/jmr.13.0420