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Autor:
Hans C Breiter, Vijay eViswanathan, Sang eLee, Jodi M Gilman, Byoung Woo Kim, Nick eLee, Laura eChamberlain, Kalyan eRaman, Myung Joo Lee, Jake eKuster, Sherri Lynn Livengood, Daniel Benjamin Stern, Bobby eCalder, Frank J Mulhern, Anne eBlood
Publikováno v:
Frontiers in Human Neuroscience, Vol 9 (2015)
Loss aversion (LA), the idea that negative valuations have a higher psychological impact than positive ones, is considered an important variable in consumer research. The literature on aging and behavior suggests older individuals may show more LA, a
Externí odkaz:
https://doaj.org/article/048eeef418354f85ad5f09f15a1f248d
