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Influence of Consumer Complaints Handling On Consumer Satisfaction in Dairy Milk Processors in Kenya
Publikováno v:
International Journal of Research In Business and Social Science, Vol 8, Iss 1, Pp 36-49 (2019)
The purpose of this study was to assess the influence of consumer complaints handling on consumer satisfaction in dairy milk processors in Kenya. The study population was 384 consumers from 15 major supermarkets chains in Kenya. Primary data was soug