Zobrazeno 1 - 10
of 18
pro vyhledávání: '"Anne Jalkala"'
Publikováno v:
Industrial Marketing Management. 74:102-114
Companies increasingly involve their customers in development and innovation activities (i.e. co-development). This happens particularly in business-to-business markets, where customers provide the requisite knowledge for the development of complex p
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ee091aada1cb1f14629de5039d28603c
https://doi.org/10.1016/j.indmarman.2017.09.021
https://doi.org/10.1016/j.indmarman.2017.09.021
Publikováno v:
Organization Studies. 40:395-419
How organizations legitimate their actions under conditions of institutional change is a central yet little understood question. To address this gap, this paper investigates how incumbent firms legitimate investments in both novel and conventional te
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::cfb4ffdfe2a722a4adb9d9189d907ca8
https://doi.org/10.1177/0170840617736938
https://doi.org/10.1177/0170840617736938
Publikováno v:
Industrial Marketing Management. 59:144-156
Advances in sustainable purchasing put pressure on firms to evaluate and demonstrate the sustainability of their products and services. In this paper, we coin the term sustainable value proposition , develop a process framework for building sustainab
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b0308919b069885d098420c1f9b79fa0
https://doi.org/10.1016/j.indmarman.2016.03.001
https://doi.org/10.1016/j.indmarman.2016.03.001
Autor:
Anne Jalkala, Minna Oinonen
Publikováno v:
Journal of Business & Industrial Marketing. 30:290-301
Purpose – Innovations in business-to-business markets often result from co-development activities between multiple actors, all of which have their own goals for the collaboration. The purpose of this paper is to study how the actors’ divergent go
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::81f5cc05d8a95df8ac05a1fa9ffe177e
https://doi.org/10.1108/jbim-11-2012-0220
https://doi.org/10.1108/jbim-11-2012-0220
Autor:
Harri Terho, Anne Jalkala
Publikováno v:
Industrial Marketing Management. 64
The use of customer references to facilitate marketing and sales in business markets has received growing interest among practitioners and academics. The importance of references has been highlighted in a wide range of contexts, such as customer rela
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::37630fb04ec856cb930702b7b424f23f
https://doi.org/10.1016/j.indmarman.2017.01.005
https://doi.org/10.1016/j.indmarman.2017.01.005
Publikováno v:
Journal of Cleaner Production. 82:166-178
This paper explores various forms of eco-industrial networks in advancing environmental sustainability. Prior research on environmental sustainability primarily identifies industrial actors as autonomous entities or considers the role of networks in
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::3f635f8209583a985349090bdbe568ba
https://doi.org/10.1016/j.jclepro.2014.06.059
https://doi.org/10.1016/j.jclepro.2014.06.059
Autor:
Anne Jalkala, Joona Keränen
Publikováno v:
Management Decision. 52:79-100
Purpose – The strategies to assess potential and realized customer value have received surprisingly little attention in management literature. The purpose of this paper is to examine potential customer value assessment strategies for business-to-bu
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b219906cfebfd876895fc185ca53ed99
https://doi.org/10.1108/md-04-2013-0230
https://doi.org/10.1108/md-04-2013-0230
Autor:
Joona Keränen, Anne Jalkala
Publikováno v:
Industrial Marketing Management. 42:1307-1317
This paper examines the key processes and activities of customer value assessment in business-to-business (B2B) markets. Given that an increasing number of B2B firms are providing combinations of products and services, or integrated solutions, the pr
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f0ddb13af9f3581440de9989924b21c1
https://doi.org/10.1016/j.indmarman.2013.06.010
https://doi.org/10.1016/j.indmarman.2013.06.010
Publikováno v:
European Planning Studies. 22:1212-1234
This study focuses on the importance of eco-innovation in regional innovation strategy and policy development. It is conducted to get an in-depth understanding and learning about eco-innovation at the regional level and to draw some principles that a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::476607083a1f6096e8837520098c3bc5
https://doi.org/10.1080/09654313.2013.774322
https://doi.org/10.1080/09654313.2013.774322
Autor:
Risto T. Salminen, Anne Jalkala
Publikováno v:
Industrial Marketing Management. 39:975-985
This multiple-case study focuses on the practices and functions of customer reference marketing and on the ways through which customer references can be deployed as marketing assets. Analysis of 38 interviews with managers in four case companies sugg
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::34e06227716dfc1e22377009a5b5ea02
https://doi.org/10.1016/j.indmarman.2010.06.017
https://doi.org/10.1016/j.indmarman.2010.06.017