Zobrazeno 1 - 10
of 14
pro vyhledávání: '"Anne Hélène Prigent-Simonin"'
Publikováno v:
Décisions Marketing
Décisions Marketing, Association Française du Marketing, 2014, pp.89-108. ⟨10.7193/dm.073.89.108⟩
Décisions Marketing, Association Française du Marketing, 2014, pp.89-108. ⟨10.7193/dm.073.89.108⟩
Assessing the perceived proximity in direct selling of food products In line with the Editorial of Décisions Marketing "Is proximity a new marketing trend?", the aim of this article is to question the managerial relevance of the concept of proximity
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::4e1e84c0de56b9d6cced9bcf0fc6636b
http://hal.grenoble-em.com/hal-00815506/document
http://hal.grenoble-em.com/hal-00815506/document
Autor:
Catherine Hérault-Fournier, Émilie Lanciano, Béatrice Maurines, Marie Poisson, Anne Hélène Prigent-Simonin, Séverine Saleilles, Blaise Berger, Carine Montet, Sandrine Scheffer
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0bcfa6c64c4f52e6bd9e8d33d8325261
https://doi.org/10.3917/quae.prige.2012.01.0015
https://doi.org/10.3917/quae.prige.2012.01.0015
Cet article présente une analyse des scores de proximité perçue par des consommateurs dans trois modalités de vente directe : AMAP, Points de vente collectifs et marchés. Prenant appui sur échantillon de 579 individus ces travaux montrent 1- qu
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______645::a80c17e83b71746342f907314b3fd233
http://prodinra.inra.fr/ft?id=4B9988FC-9FB5-46AA-97BC-5FBCD29D6E9F
http://prodinra.inra.fr/ft?id=4B9988FC-9FB5-46AA-97BC-5FBCD29D6E9F
Publikováno v:
Management & Avenir
Management & Avenir, INSEEC/Management Prospective Ed. 2012, 53 (3), pp.16. ⟨10.3917/mav.053.0016⟩
Management & Avenir, INSEEC/Management Prospective Ed. 2012, 53 (3), pp.16. ⟨10.3917/mav.053.0016⟩
International audience; This research analyses the concept of proximity perceived by consumers when they buy their food products in a specific form of short food supply chain: the farm shop. In line with Bergadaà and Del Buccia (2009) and based on a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::93e2c3665eef8846db7d884c67a40149
https://hal.archives-ouvertes.fr/hal-02392454
https://hal.archives-ouvertes.fr/hal-02392454
Publikováno v:
Au plus près de l’assiette
Editions Quæ, 2012, ⟨10.3917/quae.prige.2012.01⟩
Editions Quæ, 2012, ⟨10.3917/quae.prige.2012.01⟩
International audience
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ab155525852cd6f026fb1aece6aa1d5b
https://doi.org/10.3917/quae.prige.2012.01
https://doi.org/10.3917/quae.prige.2012.01